Anheuser-Busch Extends Partnership with Washington Commanders as Official Beer Sponsor
Anheuser-Busch has rekindled its collaboration with the Washington Commanders for the upcoming 2023 NFL season, marking a significant return after their previous contract was terminated in March 2022. This multi-year partnership designates Anheuser-Busch, which recently faced controversy over a Bud Light campaign featuring transgender influencer Dylan Mulvaney, as the official beer sponsor of the team.
In a statement, team president Jason Wright expressed enthusiasm for this renewed alliance, citing a commitment to enhancing the fan experience. He praised Anheuser-Busch’s renewed involvement at FedExField and its reflection of both confidence in the organization and dedication to loyal NFL fans.
The decision to sever ties with the Commanders last year coincided with investigations into previous team owner Dan Snyder for alleged workplace misconduct and sexual harassment. While Anheuser-Busch did not explicitly link the termination to Snyder’s investigations, insiders in the NFL organization indicated that it likely played a role.
With the team’s subsequent acquisition by a consortium led by billionaire investor Josh Harris in May 2023, the Commanders aimed to attract new sponsors. The transfer of ownership was accompanied by optimism for increased suite and sponsorship sales.
Matt Davis, Vice President of Partnerships at Anheuser-Busch, welcomed the Commanders back to the NFL roster and expressed excitement about enriching fan experiences. The longstanding connection between the franchise and the Washington brand is expected to provide enjoyment to fans throughout the season.
This revived partnership promises a range of fan-oriented events and initiatives. Bud Light will sponsor events and giveaways for fans aged 21 and older, host a season kickoff celebration at Franklin Park, and present the “Bud Light Easy to Summer Concert Series” at the field. The brand’s involvement extends to pregame festivities, an in-game cheering section, and prominent branding throughout FedExField.
Additionally, Bud Light’s commitment to social responsibility is evident through its support of the nonprofit organization Folds of Honor. Anheuser-Busch will donate a portion of proceeds to Folds of Honor, which offers educational scholarships to families of fallen or disabled U.S. military members and first responders. This long-standing partnership reflects a commitment to making a positive impact on deserving families.
As the Commanders and Anheuser-Busch renew their collaboration, fans can anticipate enhanced experiences, community engagement, and social responsibility initiatives throughout the upcoming NFL season.