Anheuser-Busch Heir Volunteers to Buy Back Company and Restore Its Legacy
Billy Busch, a member of the family that originally owned Anheuser-Busch, has expressed his willingness to buy back the company from its current owners, Anheuser-Busch InBev. In an interview with conservative host Tomi Lahren on “Fearless,” Busch shared his intention to restore the brand to its former glory.
The Busch family sold Anheuser-Busch to InBev in 2008. Recently, the company faced backlash and a boycott after its marketing decision to feature trans woman Dylan Mulvaney as a spokesperson for Bud Light.
Busch criticized InBev’s approach to marketing, suggesting that the parent company doesn’t understand its core customer base. He noted that his family’s approach involved building strong relationships with bar owners, restaurant owners, and liquor store owners, which helped them connect with their consumers effectively.
He also criticized InBev for relying on what he referred to as “woke students” from “woke colleges” for advertising, emphasizing the importance of understanding the core customer demographic.
Busch firmly stated that if InBev were interested in selling the brand, he would be the first in line to buy it back and restore its former greatness. He urged InBev to consider the option of selling the brand back to the Busch family, emphasizing his commitment to making the brand successful once again.
Anheuser-Busch InBev has not yet responded to Busch’s proposal.