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Bud Light Faces Layoffs and Sales Loss After Controversy with Dylan Mulvaney, Cedes Top Spot to Modelo

Anheuser-Busch InBev Announces Layoffs Amid Fallout

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After a controversial partnership with transgender TikTok personality Dylan Mulvaney, Bud Light’s sales slumped, leading to layoffs at Anheuser-Busch InBev.

CEO Prioritizes Future Long-Term Success

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Brendan Whitworth, CEO of Anheuser-Busch, stated that the decision to cut staff was to prioritize the company’s “future long-term success” amid challenges from the partnership fallout.

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Layoffs Impact Corporate and Marketing Roles

The layoffs affected corporate and marketing roles at U.S. offices in St. Louis, New York, and Los Angeles, but brewery and warehouse staff were not affected.

Bud Light Sales Decline Significantly

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Bud Light’s sales fell nearly 30% compared to the previous year due to boycotts following the controversial partnership with Dylan Mulvaney.

Anheuser-Busch Responds to Backlash

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CEO Brendan Whitworth addressed the company’s stance, stating they never intended to be part of a divisive discussion and focused on bringing people together over a beer.

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Employees Placed on Leave

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In the fallout of the campaign, Anheuser-Busch placed two employees on leave: Alissa Heinerscheid and Daniel Blake, both in marketing roles.

Modelo Especial Overtakes Bud Light as TopSelling Beer Brand

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Modelo Especial, a Mexican lager brewed by Constellation Brands, surpassed Bud Light as the No. 1 selling beer brand on a dollar basis.

Coors Light and Miller Lite Experience Sales Increase

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Coors Light and Miller Lite saw sales increase by 25.8% and 21.4% respectively during the same period.

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Impact on Bud Light’s Reputation

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Bud Light’s partnership controversy had a significant impact on its sales, market standing, and reputation in the brewing industry.

Looking Ahead: Rebuilding Trust and Market Standing

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Anheuser-Busch aims to rebuild consumer trust and regain its market standing in the wake of the partnership fallout.

Conclusion

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Bud Light faced layoffs and a decline in sales following the controversial partnership with Dylan Mulvaney. Modelo Especial became the top-selling beer brand, while Coors Light and Miller Lite experienced sales growth during this period.

Anheuser-Busch is focusing on its future success and aims to restore its reputation and market position.

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