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Bud Light marketing executives fired as boycott continues to put strain on the company

Recent texts procured by the Daily Caller confirm the termination of the employment of two leading Anheuser-Busch marketing executives who were previously on leave amidst internal company reshuffling.

Daniel Blake, Group Vice President for Marketing, and Alissa Heinerscheid, Bud Light Marketing Vice President, are reported to be “gone gone,” according to text exchanges with an anonymous regional head of marketing at Anheuser-Busch.

Read More: Bud Light’s sales decline continues – will the company survive?

Employment termination camouflaged, litigation evaded

The source, granted anonymity by the Caller, expounded, “To my understanding if we publicly announced the word ‘fire,’ it opens up the potential for them to sue us. That’s why we said leave of absence.”

They added that the wholesalers “would have had an absolute HAY DAY with leadership if they didn’t remove her.”

Roles reassigned to new personnel, Head of Marketing

In defense of Blake, the source mentioned, “To be fair- Daniel Blake was actually awesome. I think he was just caught in crossfire. But also, he did hire her, so that’s a fault.”

They affirmed that wholesalers were informed of their permanent dismissal during in-person discussions, and the affected reports were already reassigned to new personnel and the head of marketing.

Bud Light loses its place as America’s top-selling beer

Earlier this month, Anheuser-Busch, the parent company of Bud Light, did not respond to the Caller’s inquiries about the employment status and type of leave (paid or unpaid) of Blake and Heinerscheid.

Bud Light experienced significant backlash and lost its place as the top-selling beer in America earlier in June.

Also Read: Bud Light Backlash Persists as Some Beer Prices Effectively Drop to Zero

Inclusivity messaging triggers boycotts, rapid sales decline

Credit: DepositPhotos

This decline followed a boycott initiated after transgender influencer Dylan Mulvaney promoted a custom beer can featuring their face.

Bud Light also launched a can imprinted with a rainbow design and the phrase “celebrate everyone’s identity,” displaying various pronouns.

Heinerschied endorses Bud Light’s marketing strategy

Heinerscheid, a 39-year-old living near Central Park in an estimated $8 million apartment, endorsed Bud Light’s new marketing on a podcast in late March.

She discussed the necessity to revamp the brand’s “fratty” persona and alter its “out-of-touch humor.”

Despite these statements, leaked images obtained by the Caller in April displayed Heinerscheid engaging in the behavior she criticized at a Harvard social club event.

Blake, Heinerscheid takes ‘leave of absence’ from company

Subsequently, reports emerged about Heinerscheid and Blake taking a leave of absence from the company.

An Anheuser-Busch spokesperson told The Wall Street Journal, “Given the circumstances, Alissa has decided to take a leave of absence, which we support. Daniel has also decided to take a leave of absence.”

Questions about Blake, Alisaa’s employment status left unanswered

Anheuser-Busch did not reply to the Caller’s multiple queries regarding Blake and Heinerscheid’s current employment status.

They instead issued a statement: “Given the circumstances, Alissa has decided to take a leave of absence which we support.

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Anheuser-Busch deflects queries to protect employees’ privacy

“In the interest of our employees’ safety and privacy, we’re not providing any additional information. Daniel is taking a leave of absence.”

“In the interest of our employees’ safety and privacy, we’re not providing any additional information,” Anheuser-Busch concluded.