NBA legend Charles Barkley recently defended Bud Light against boycotters who are critical of its collaboration with transgender influencer Dylan Mulvaney. In a passionate speech filled with expletives, Barkley labeled those who refuse to drink Bud Light as “rednecks” and “a**holes” during a celebrity golf tournament in Lake Tahoe, California, where he was playing.
The incident was captured on video and quickly spread across social media.
Barkley, known for his outspoken nature, boldly expressed his support for Bud Light by offering to buy drinks for the bar’s patrons. He mockingly challenged his critics, declaring that they couldn’t cancel him and expressing indifference towards potential repercussions.
Barkley emphasized his dedication to golf, stating that even if he were fired, he would spend his days on the golf course.
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Additional footage from the event showed Barkley urging the audience to consume Bud Light. He declared his own supply of three cases of the beer and delivered a message of inclusivity, stating, “If you’re gay, bless you. If you’re trans, bless you.” He concluded by expressing disdain towards those who objected to his statements.
Barkley’s remarks caused a stir on Twitter, with some individuals vowing to intensify their boycott of Bud Light. The backlash has taken a toll on the brand’s sales figures, with a significant decline observed in recent months. Bud Light’s partnership with Dylan Mulvaney, a transgender social media influencer, sparked the boycott calls in early April.
The negative sentiment surrounding the beer’s association with Mulvaney has resulted in decreased sales and a loss of market share.
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The controversy surrounding Bud Light has had significant consequences for its parent company, Anheuser-Busch, leading to an estimated $27 billion decline in market capitalization. The future of Bud Light’s long-standing dominance as the nation’s preferred beer is now uncertain.
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