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Dylan Mulvaney turns on Bud Light – bashes company for ‘lack of support’

Dylan Mulvaney, a social media influencer who ‘identifies’ as a woman, recently criticized Bud Light in an Instagram video, accusing the company of insufficient support during the aftermath of their mishandled partnership.

A self-proclaimed beer enthusiast, Mulvaney, stated, “One thing I will not tolerate people saying about me is that I don’t like beer because I love beer, and I always have.”

Read More: Bud Light marketing executives fired as boycott continues to put strain on the company

He revealed that his alliance with Bud Light resulted in a surge of “bullying and more transphobia” beyond his expectations.

Mulvaney criticizes beer company’s lack of support

Credit: DepositPhotos

Mulvaney expressed his disappointment with the beer company’s silence. “And for months now, I’ve been scared to leave my house, I have been ridiculed in public, I’ve been followed, and I have felt a loneliness that I wouldn’t wish on anyone.”

“And I was waiting for the brand to reach out to me, but they never did,” he shared.

Companies face backlash over pride month campaigns

He criticized Bud Light’s inaction, stating, “For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all because it gives customers permission to be as transphobic and hateful as they want.”

Companies face challenging choices ahead amid backlash over substantial Pride Month campaigns, particularly those targeting younger audiences, as indicated by a CNBC report.

Bud Light has struggled since its partnership with Mulvaney and has been overtaken by Modelo as America’s top beer.

Also Read: Bud Light’s sales decline continues – will the company survive?

Former Anheuser-Busch president highlights customer divide

Former Anheuser-Busch president of sales and distribution, Anson Frericks, suggested companies should understand their audience better. “Anheuser-Busch has lost sight of who its customer is.”

“Now they’re being shunned by customers on the right, who see this partnership as a very politicized position they’ve taken, and also customers on the left who don’t feel supported amid the backlash,” he said.

Whitworth deflects questions on future partnership with Mulvaney

When Anheuser-Busch CEO Brendan Whitworth was asked about future partnerships with Mulvaney, he deflected by commenting, “It’s been a challenging few weeks.”

“I think the conversation surrounding Bud Light has moved away from beer. Bud Light should be all about bringing people together.”

Whitworth speaks on impact of failed transgender partnership

Regarding actions to be taken, Whitworth said, “We have to understand the impact that it’s had…it’s the impact on our employees, the impact on our consumers, and as well the impact on our partners….”

“One thing I’d love to make obvious is that impact is my responsibility, and as the CEO, everything we do here I’m accountable for.”

Read Next: Anheuser-Busch CEO open to future collaboration with Mulvaney despite $20 billion market cap loss

Bud Light CEO evades comments on future collaboration with Mulvaney

He did not respond clearly about any future collaboration with Mulvaney, stating, “There’s a big social conversation taking place right now, and big brands are right in the middle of it….”

“And so for us what we need to understand is — deeply understand and appreciate — is the consumer and what they want, what they care about and what they expect from big brands.”