With an event as spectacular as the Super Bowl, you may think the halftime performers are some of the highest-paid in the world. However, you may be shocked to know that the halftime performers receive no payment at all.
The latest halftime performer, Rihanna, caused a frenzy among fans with her spectacular 13-minute performance this past Sunday – her first performance in several years. Rihanna’s representatives later confirmed that the pop star is pregnant with her second child.
Every year, the NFL invites some of the biggest names in music to perform at the Super Bowl halftime show. The list of prior artists includes some of the biggest names in entertainment, including Beyonce, Lady Gaga, and Paul McCartney. The Super Bowl halftime show is watched by millions worldwide and is one of the most prestigious events, with musicians dreaming of performing there.
What the NFL Covers
The NFL covers all production costs which go into putting on the halftime show. Although the halftime show is short, costs can run up to more than $10 million.
The NFL also covers all expenses in getting their chosen performer to the event – however, no cheques are issued to the entertainers. Instead, the honor and prestige of performing at the event are enough to attract even the biggest names in music.
Rihanna’s Net Worth
Although Rihanna was not paid for her performance, she is unlikely to lose any sleep over it, as she is worth an estimated $1.7 billion. Still, being the smart businesswoman she is, she stands to benefit from the performance in multiple other ways. The founder of Savage x Fenty released a 17-piece inspired collection, including a t-shirt that read, “Rihanna concert interrupted by a football game, weird but whatever.”
Additionally, multiple sources have reported that the pop superstar is filming a documentary for Apple TV+, which will showcase the build-up to her halftime show and her life as a new mother.
Leading into the show, Rihanna listed the set choice and song list as the biggest challenge, “You only have 13 minutes, that’s the challenge, so you’re trying to cram 17 years of work into 13 minutes,” she said. “It’s difficult – some songs we’ve had to lose because of that and that’s going to be okay. But I think we did a pretty good job at narrowing it down.”