Nike has again come under fire for its involvement in promoting what critics describe as a radical grooming agenda.
The controversy stems from Nike’s plan to release a new “gender-inclusive” clothing line for young children, coinciding with June’s Pride Month.
According to an email from the Daily Wire, Nike employees were informed about the upcoming clothing line, which may be unveiled as early as June 13.
Nike unveils new clothing line for pride month events
The email, reportedly signed by Heidi O’Neill, Nike’s president of consumer and marketplace, highlighted the collaboration between Nike Kids Design and the Pride Network in showcasing the gender-inclusive “Kids One Fit” apparel.
In addition to the clothing line, the email outlined various programs and events Nike has planned for Pride Month.
According to the email, this year’s celebration theme is “Together We Are Undeniable,” emphasizing the ongoing fight for equality and the right to self-expression within the LGBTQIA+ community.
Dr. boasts gender reassignment surgery on Nike’s controversial panel
One of the events mentioned in the email is a panel discussion featuring Dr. Blair Peters, a surgeon from Oregon Health and Science University who identifies as queer and specializes in gender reassignment surgery.
The panel aims to address policies affecting the transgender community.
Dr. Peters has previously shared tweets boasting about performing “gender-affirming” mastectomies for young adults and adolescents, although one of the tweets has since been deleted.
Highlights of Nike’s pride month celebration
Nike’s Pride Month initiatives extend beyond the panel discussion.
The company has scheduled a “family-friendly” drag story time, is sponsoring a film called “Changing The Game,” which promotes transgender athletes, and is set to launch the “Kids One Fit” apparel.
Another panel discussion focuses on the intersection of queer ecology and climate change.
Nike pledges support for LGBTQ+ with $600,000 donation
As part of its commitment to supporting the LGBTQ+ community, Nike has pledged a donation of $600,000 to six LGBT groups.
One of the recipients is the Gay, Lesbian, Straight Education Network (GLSEN), which advocates for integrating gay and transgender topics into primary education curricula and policies, often without informing parents.
Nike’s Record of Criticism for Radical LGBT Agenda
This is not the first time Nike has faced criticism for aligning itself with the radical LGBT agenda.
The company recently collaborated with a gay group based in Memphis to sponsor a “Queer Youth Field Day” event for individuals aged 13 to 25.
Nike also faced backlash for featuring transgender TikTok influencer Dylan Mulvaney in an advertising campaign, which was accused of making a mockery of women by former college swimming champion Riley Gaines.
Woman launches ‘burn bra challenge’ in Defiance of Nike
In response to Nike’s latest actions, one woman took to TikTok, urging others to join her in a “burn bra challenge” to protest Nike’s association with Mulvaney.
She stated her intention never to purchase Nike products again and called on other women to stand similarly against the company.
Anti-child transgender agenda: Nike’s troubling endorsement
Critics argue that Nike’s support for doctors openly admitting to performing irreversible procedures on children reflects its endorsement of an anti-child transgender agenda.
As the controversy surrounding Nike’s involvement in promoting the radical LGBT agenda continues to unfold, the company faces criticism from those who believe its actions are not aligned with their values.
How this backlash will impact Nike’s reputation and business moving forward remains to be seen.