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Robert F. Kennedy Jr. Campaign Hires Former GOP Spokesperson

In a move that is stirring controversy, Robert F. Kennedy Jr.’s presidential campaign has enlisted the services of Zach Henry, a former top spokesperson known for his hard-right political affiliations and incendiary comments about the January 6 Capitol riot. 

Henry’s firm, Total Virality, was hired in March for “influencer engagement” according to campaign finance records, shortly after his previous candidate, Republican Vivek Ramaswamy, withdrew from the presidential race.

Henry, known for his provocative social media presence, has previously described the January 6, 2021, Capitol riot as “Democrat misdirection” and disparaged the House committee investigation into the event as a “witch hunt of patriots.” 

His views align with the fringe theories that attribute the riot to left-wing agitators rather than supporters of former President Donald Trump.

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This hiring decision comes at a time when Kennedy’s campaign is struggling to attract seasoned political strategists from mainstream parties, making Henry’s recruitment a significant, albeit contentious, acquisition. 

The campaign’s choice has raised eyebrows given Henry’s history of controversial statements and his strong stances on issues like vaccine mandates and his support for figures like conspiracy broadcaster Alex Jones.

Kennedy’s campaign has faced several challenges recently, particularly related to off-message incidents involving new hires. 

Earlier in the month, a campaign fundraising email sympathized with January 6 defendants, claiming they were “stripped of their Constitutional liberties.” 

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The campaign later stated that the email was sent in error by a marketing contractor.

Kennedy himself has expressed some contentious views about the January 6 events. 

He has criticized the harsh treatment of defendants, suggested pardoning some, and proposed appointing a special prosecutor to investigate their treatment. 

These statements, along with his decision to hire Henry, are fueling attacks from both political parties, each concerned that Kennedy’s candidacy might draw votes away from their candidates.

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Democrats, in particular, have been vocal in their criticism, portraying Kennedy as a potential spoiler in the upcoming election who could indirectly assist Trump by splitting the vote. 

Meanwhile, Trump and his supporters have attempted to paint Kennedy as a radical environmentalist, distancing him from the populist conspiracy theories that both have been associated with in the past.

Kennedy’s campaign also recently dismissed a New York-based Republican consultant after she was caught on video suggesting that stopping President Joe Biden was a shared priority for GOP voters considering Kennedy.

Henry’s role in the campaign seems to be part of a broader strategy to leverage online influencers, a tactic he utilized effectively during his tenure with Ramaswamy. 

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Credits: DepositPhotos

This approach aligns with a growing trend among conservatives who prioritize online engagement and provocative media stunts aimed at challenging mainstream discourse.

As the presidential race heats up, Kennedy’s campaign continues to navigate the complexities of appealing to a broad electorate while managing the fallout from its unconventional staffing choices. 

This strategy, while risky, highlights the campaign’s commitment to tapping into a network of younger, digitally-savvy conservative activists who are reshaping the dynamics of political communication.

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