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Super Bowl Ads Hit on Tesla, Urging ‘Boycott’ Over Autopilot Safety Concerns

As the Super Bowl hype builds, a California tech entrepreneur is making waves with a bold move: airing ads during the game that call for a boycott of Tesla.

The ads, costing over half a million dollars, take aim at the automaker’s Autopilot technology, citing safety concerns.

Tech Entrepreneur’s Campaign

Family shopping for a new Tesla Model x at the Aventura Mall showroom — Photo by felixtm

Dan O’Dowd, known for his criticism of Tesla, spearheads the Dawn Project, which advocates for a ban on Tesla’s driver-assistance technology.

This year’s Super Bowl ads, funded by O’Dowd, feature stark messages urging viewers to boycott Tesla over Autopilot safety issues.

Uncompromising Message

Credits: DepositPhotos

The campaign’s message is direct: “Boycott Tesla.” It follows a Washington Post investigation that underscored problems with Tesla’s Autopilot technology and a subsequent recall of nearly 2 million vehicles in the U.S.

Tesla’s Response

Credit: LONDON, UNITED KINGDOM MAR 8, 2017: Tesla Motors showroom with multiple luxury Tesla cars inside. Tesla is an American company that designs, manufactures, and sells electric cars — Photo by ifeelstock

While O’Dowd’s campaign challenges Tesla’s stance on Autopilot safety, the automaker and its CEO, Elon Musk, have not responded to requests for comment.

Musk’s supporters have accused O’Dowd of bias due to his ties to a competitor of Tesla’s.

Safety Concerns Amplified

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The Super Bowl ads highlight severe crashes allegedly involving Tesla’s Autopilot technology.

They emphasize instances where the system was engaged in conditions beyond its intended use, resulting in tragic accidents.

Public Awareness and Accountability

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O’Dowd views the ad campaign as a means to raise public awareness and hold Tesla accountable for Autopilot-related accidents.

He emphasizes the need for consumer action to drive change in the automotive industry.

Footage and Testimonials

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The ads feature footage of real crashes, including one where a Tesla struck a 17-year-old exiting a school bus and another involving a fatal collision with a semi-truck.

Such visuals are intended to underscore the gravity of the safety concerns.

Geographic Reach

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O’Dowd’s ads are set to air in several states, including D.C., California, Delaware, and Michigan, aiming to reach a wide audience and spark conversations about Autopilot safety.

Tesla’s Financial Challenges

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Beyond the safety concerns, Tesla faces financial challenges and scrutiny over its CEO’s actions.

Musk’s ambitions for Tesla’s future hinge on securing a larger stake in the company, a move met with skepticism by some investors.

Market Reaction

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Tesla’s stock has faced volatility amid concerns about its revenue growth and the feasibility of its self-driving technology.

Musk’s vision for the company’s future clashes with investor sentiment, reflected in recent stock fluctuations.

Legal Battles

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The automaker has also been embroiled in legal battles, including a recent ruling deeming a multi-billion-dollar compensation package awarded to Musk unfair.

Such legal hurdles add to Tesla’s challenges amid mounting scrutiny.

Implications for Tesla

PARIS, FRANCE – NOVEMBER 29: New Tesla Model S showroom has arrived in Paris, France. Tesla is an American company that designs, manufactures, and sells electric cars

The Super Bowl ads come at a crucial time for Tesla, impacting its public image and potentially influencing consumer perception.

The company’s response to the campaign and its efforts to address Autopilot safety concerns will shape its trajectory in the automotive market.

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