Under the relentless glare of the midday sun, Bud Light salespeople are battling more than just the heat as they attempt to drive profits. As reported by ABC News, an ongoing boycott has left them on the receiving end of an escalating wave of public ire, from furious honks of car horns to outright scornful gestures and cutting jests from disgruntled Americans.
The very lifeblood of these salespeople – their commission – is evaporating at an alarming rate as business dwindles. A number of them are feeling the strain of this unexpected backlash. “It’s brutal. It’s like we’ve been left high and dry. Many of us who rely on our commissions are being hit hardest by this,” laments one despondent supervisor. “They couldn’t have predicted this. It’s like a punch to the gut.”
The spark for this simmering storm was ignited over seven weeks ago when it emerged that Bud Light had formed an alliance with Dylan Mulvaney, a popular transgender influencer. The backlash was swift and unrelenting, causing a precipitous drop in Bud Light sales.
The intensity of the boycott has forced some retailers to resort to giving Bud Light away for free, in a desperate bid to alleviate the backlash against Mulvaney’s involvement. According to the Wall Street Journal, Bud Light has even resorted to repurchasing unsold, expired beer from wholesalers.
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The ripple effects of this boycott are far-reaching, echoing down the entirety of the supply chain, causing immense discomfort for Bud Light’s sales supervisors and distributors, as pointed out by ABC News.
The situation is so dire that Anson Frericks, a former Anheuser-Busch InBev executive, predicts, “Good people are going to start leaving because they aren’t making money.”
A once flourishing brand is now marred by criticism, with signs mocking Bud Light appearing even along quiet country roads. The ire stems from Bud Light’s sponsorship of two Instagram posts by Mulvaney.
Anheuser-Busch InBev CEO, Michel Doukeris, has voiced his concern about the predicament facing the Bud Light’s frontline employees due to the boycott. “Our people, particularly our frontline workers – the delivery drivers, sales representatives, our wholesalers, Bud owners, and servers – they are all feeling the pinch,” Doukeris admitted.
Anheuser-Busch, Bud Light’s parent company, has yet to respond to Fox News Digital’s request for comment.
In a recent meeting with Bud Light salespeople, a Midwest distributor’s president sought to lift their spirits by assuring them that the boycott may soon see an end. But for many, the damage has already been done and the future of Bud Light hangs in the balance.
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