The Bud Light controversy has thrust trans influencers and their partnerships with various companies into the limelight.
Rose Montoya, a trans influencer, has noticed a substantial dip in partnership opportunities in the wake of the Bud Light controversy.
Montaya noticed a drop in partnership opportunities
Since the Bud Light controversy, Montoya told Newsweek she had noted a considerable reduction in the number of opportunities coming across her path.
Montaya is usually inundated with partnership opportunities
“What’s wild is usually all of April and May, I’m receiving dozens of emails from all sorts of brands large and small, networks, in-person speaking events, you name it,” she said.
‘I haven’t received a dozen yet’ – Montoya
“The last three years have been overwhelming with the amount of emails asking to work with me for Pride. “I haven’t received a dozen yet,” she noted.
May and June is typically a busy period for Montoya
June is pride month, so companies wanting to celebrate the LGBTQ community are reaching out to trans influencers around this time.
Montaya is a well-known trans influencer
With more than 1 million followers across her social media platforms, Montaya is a sought-after trans influencer.
Montaya already has well-known partnerships on her resume
Montaya has already partnered with Rihanna’s makeup brand, Fenty Beauty, and social media platform, TikTok.
Montaya will rely on existing partnerships
Montaya will rely on existing partnerships to keep ‘business’ ticking along, “I’m going to be OK, I do have some partnerships.”
Public calls to boycott companies grow
Bud Light was the most publicized controversy, resulting in a significant push-back from the public to boycott their product. However, they are not the only company.
Major Companies in the Spotlight for public stance
Sports Illustrated, Jack Daniels, and Hershey have all openly expressed their support for the LGBTQ community.
How will the Bud Light ‘saga’ affect things moving forward?
It remains to be seen how exactly companies and even trans influencers navigate the way forward. If the Bid Light ‘saga’ is anything to go by, times could be challenging.