Celebrity endorsements have become a popular way for brands to market their products and services. By associating themselves with a well-known personality, companies can increase their brand awareness and reach a wider audience. Click through the gallery to take a look at some of the highest-paid celebrity endorsements of all time.
1. Michael Jordan – Nike
Michael Jordan’s partnership with Nike is one of the most iconic celebrity endorsements in history. The basketball legend’s $30 million-a-year deal with the company lasted for over two decades and helped create the iconic Air Jordan line of shoes. Jordan’s association with Nike played a significant role in making him a cultural icon and increasing the company’s brand value.
2. Beyoncé – Pepsi
Beyoncé’s $50 million deal with Pepsi was one of the most successful celebrity endorsements of all time. The partnership included commercials, concerts, and a limited edition soda can featuring the singer’s image. The campaign was a massive success for both Beyoncé and Pepsi, with the latter seeing a significant increase in sales during the promotional period.
3. George Clooney – Nespresso
George Clooney’s partnership with Nespresso was a highly successful celebrity endorsement. The actor reportedly earned $40 million over six years for his work with the coffee brand. Clooney appeared in a series of commercials for Nespresso, helping to increase sales and brand awareness for the company. His association with the brand helped to establish Nespresso as a premium coffee brand in the minds of consumers.
4. David Beckham – H&M
David Beckham’s partnership with H&M saw him become the face of the brand’s underwear line. The soccer star reportedly earned $6.7 million for his work with the company. Beckham’s association with H&M helped to increase sales of the brand’s underwear range and established him as a style icon.
5. Tiger Woods – Nike
Tiger Woods was one of the most sought-after celebrity endorsers before his infamous scandal. His partnership with Nike reportedly earned him $20 million a year for over a decade. Woods’ association with Nike played a significant role in making him one of the most recognizable athletes in the world and helped to increase the company’s brand value.
6. Rihanna – Dior
Rihanna’s partnership with Dior made her the first black woman to star in a campaign for the luxury fashion brand. The singer reportedly earned $1 million for her work with the company. Rihanna’s association with Dior helped to increase the brand’s visibility and appeal to a younger demographic.
7. Jennifer Aniston – Emirates Airlines
Jennifer Aniston’s partnership with Emirates Airlines saw her appear in a series of commercials for the company. The actress reportedly earned $5 million for her work with the brand. Aniston’s association with Emirates helped to increase the airline’s brand awareness and appeal to a wider audience.
8. Justin Timberlake – McDonald’s
Justin Timberlake’s partnership with McDonald’s saw him appear in commercials and print ads for the fast-food chain. The singer reportedly earned $6 million for his work with the company. Timberlake’s association with McDonald’s helped to increase the brand’s appeal to a younger demographic and increase sales of the company’s products.
9. Kate Moss – Rimmel
Kate Moss’s partnership with Rimmel reportedly earned her $1.5 million a year for several years. The supermodel appeared in a series of commercials for the brand, helping to increase sales and brand awareness. Moss’s association with Rimmel helped to establish the brand as a go-to makeup line for a younger demographic.
10. Roger Federer – Rolex
Roger Federer’s partnership with Rolex reportedly earned him $15 million a year. The tennis star has been a brand ambassador for the luxury watchmaker since 2001. Federer’s association with Rolex has helped to increase the company’s brand value and establish it as a premium watch brand.
That’s a lot of money!
Celebrity endorsements are a lucrative business, with many of the world’s most famous personalities earning millions of dollars for their work with brands. From sports stars to actors and musicians, these partnerships have helped to increase brand awareness and drive sales for companies around the world.