Covered calls can be a great investment strategy for traders who want to be a bit more conservative but still look for a decent rate of return. There are a few software platforms out there that focus on covered calls, but they are not all the same. Luckily, The Stock Dork is there to help you make sense of what’s available.
This Born to Sell review will give you the rundown of what the service has to offer.
Born to Sell Review: Overview
Born to Sell is an online software service designed by Mike Scanlin in 2009 to help individual investors generate profits through covered calls. What sets them apart from other platforms is that they only focus on covered call strategies to earn income.
Since over 75% of options held until the expiration date expire without value, Born to Sell encourages you to start selling calls to make money while a stock still has value. The people behind Born to Sell believe that buying and selling options is a great way to be profitable, and their software was created to make that process easy.
The covered call trade strategy revolves around finding options and selling calls to capture the premium.
Born to Sell has already proven itself by winning the TraderPlanet award three times in the Trading Software: Options category.
What’s Included with Born to Sell?
Searching & Filtering
Born to Sell’s massive database lets traders scan for investment opportunities with potential covered calls. As a result, Searching & Filtering is a great way to track down potential investments and discover ways to generate profits. So, here are a few tools Born to Sell traders have access to:
Top 10 Covered Calls
This search software allows traders to see the ten most popular covered calls across all of the users on the site, updated throughout the day. Moreover, this insight lets a trader see where the most significant stock action is and discover potential profit areas.
Search makes it easy to look through all of the available covered calls on the site at a moment’s notice. With the covered call screener, simply click any filter, and based on your input, the site will update immediately with the latest report that matches your criteria. So any covered call with an ex-dividend date before the expiration date is highlighted.
The search function allows you to sort or hide information so you can scan for potential covered call trades that most interest you.
Stock price information in the search feature updates during regular market hours.
The income goal section allows you to input things like income goals, available capital, and the number of positions you want to manage. From there, the software will find covered calls that meet your requirements. You can add as many options as you want to your open positions to build an investment portfolio.
The Portfolio Management section makes analysis easy by showing all your stocks in one place. So it’s here that you can find information like net debit, premium, ex-dividend dates, expiration dates, and strike price.
You can also use the call portfolio management tools to look at hypothetical scenarios with your stocks and assessments to help you decide what to do next.
Born to Sell offers a few different email alerts that you can subscribe to.
- Watchlist Alert: Provide the rate of return you’re looking for and the symbols you like, and the software will let you know if they find something you might be interested in.
- Dividend Alert: Be notified any time you receive dividends on one of your stocks.
- Seller’s Paradise: This is Born to Sell’s newsletter for options trading.
Covered Call Options Trading Tutorial
If covered calls are a bit of a mystery to you, or you feel you need a refresher, the Covered Call Options Trading Tutorial is the place to start. The tutorial provides a trader with the basic knowledge and each tool needed to understand covered call investments.
Videos on Covered Calls
Born to Sell has demo videos on YouTube of each of their features in action. So users can discover how to use each tool Born to Sell has to offer to develop a good trading strategy without having to read a ton of investment information.
Born to Sell Free Trial Review
Born to Sell has a solid two-week free trial offer that allows you to explore the entirety of their software at no cost or risk. However, the downside is that you are required to supply your credit card information. You will also need to specify the subscription plan the software will revert to once the trial ends. You can cancel the service at any time during the trial and you won’t be charged. But, this seems like an unnecessary hassle.
Born to Sell Cancellation Policy
Born to Sell will automatically charge your credit card when your current subscription ends unless you choose to cancel your service before that time. However, there are no refunds for canceling your service before the end date of your subscription. Instead, you’ll be able to continue to use the software until the subscription ends, at which point you will no longer be able to access your account.
How Much Does Born to Sell Cost?
Born to Sell has no plan tiers but instead offers you their complete package for a price dependent on how many months you sign up for at a time.
The Monthly Plan comes in at $59.95 per month, which they advertise as less than the profit you’ll make off a single trade.
Then the Quarterly Plan price sits at $149.95 for three months ($50 per month), which is a savings of just about 17% off the monthly plan.
Finally, Born to Sell has an Annual Plan offering that will set you back $499.95 for the entire year. So, the roughly $42 a month price tag that this comes out to is approximately 31% off the per month plan.
Born to Sell Review: Pros and Cons
Born to Sell makes a solid case for being an excellent platform to use with all it has to offer. Still, there are a few points of caution to consider. So here’s a look at the best and worst points of this service:
Born to Sell Pros
- Top 10 covered call list for finding hot stock trades
- Portfolio tracks the history of returns and income
- Tools are easy to use even for beginner investors
- Broad search application to accommodate investors with different trading strategies
- Excellent education system with tutorials and videos
Born to Sell Cons
- The search tool is split over several areas
- The browser-based platform can appear antiquated
- Investing can be quite capital intensive
Is Born to Sell Right for Me?
Born to Sell is a great service for beginner traders since a covered call is a more conservative trading strategy. Moreover, it works well for swing traders who wish to hold onto stocks for only a short time and exchange a stock often. In addition, those who already use covered calls in their market strategy may appreciate this better way to track what they earn.
Born to Sell Reviews by Subscribers
Born to Sell gets excellent reviews from its subscribers. Here are just a few of the great reviews it’s been receiving:
“My first two trades weeklies trades netted me over $8,000 which I never would have discovered without your site. I think I have enough money to cover the subscription fee :).” – Michael M.
“OMG what a time saver… tell folks if they click on an individual equity symbol it opens up a new chain tab with the equity pre-loaded. Killer feature. I was hoping to use this program to pay for the monthly subscription. Hell, I just paid my monthly mortgage.” – Jim W.
“I have known about covered calls for years but just recently became a customer of yours. I would also like to add that this is the best software I have ever seen. Well Done!” – Tom W.
Final Review: Is Born to Sell Worth It?
Yes, Born to Sell is worth the investment for anyone interested in trading with covered calls. Even though covered calls are not 100% safe, they are much lower risk than other ways to trade.
The subscription price may not be the lowest, but the call screener alone is a great way to find a stock that fits what you’re looking for. Moreover, the software features different strategies to explore to find a strategy that fits your style.
Born to Sell backs up its claims by winning awards in the trading options space. In addition, their education system is full of tools for any trader (new or experienced) to quickly learn the platform and get trading.