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How Does FIFA Make Money? Unveiling FIFA’s Revenue Streams

FIFA, the international governing body of football, is not only responsible for organizing the world’s most prestigious football tournaments but also for generating substantial revenue. 

In this article, we will delve into how does FIFA make money and understand how the organization has become a financial powerhouse within the football industry.

How does FIFA make money?

TV Broadcast Rights

One of the primary sources of revenue for FIFA is the sale of TV broadcast rights. 

FIFA auctions the broadcasting rights for major events such as the World Cup to media companies worldwide. These deals bring in massive sums of money, with broadcast rights revenue accounting for a significant portion of FIFA’s income. 

For instance, the 2018 World Cup generated a staggering $3.13 billion from TV broadcasting revenue alone. 

This demonstrates the immense value placed on capturing the attention of fans around the globe.

How Does FIFA Make Money? FIFA's marketing and sponsorship partnerships

Marketing and Sponsorship Deals

FIFA’s marketing and sponsorship partnerships have played a pivotal role in boosting its revenue. 

The organization has forged strategic alliances with renowned brands, integrating them into its tournaments and leveraging their global reach. 

Brands like adidas, Coca-Cola, and Visa have become FIFA’s official partners, investing substantial sums to obtain exclusive rights and associations with FIFA events. 

By capitalizing on these partnerships, FIFA has been able to diversify its revenue streams and maximize its financial potential.

These sponsorship deals encompass various forms of collaboration, including advertising campaigns, customized events, and merchandise promotions. 

Marketing activities are designed to engage fans through fan zones, brand-transformed stadiums, and immersive digital experiences. 

These endeavors not only generate income for FIFA but also enhance the overall fan experience during major tournaments.

Licensing Rights

Another significant source of revenue for FIFA is the licensing of its brand and intellectual property rights. 

Through licensing agreements, FIFA grants companies the right to produce and sell merchandise related to its events. 

This includes everything from official team jerseys and apparel to commemorative collectibles. 

Notably, the FIFA video game franchise, developed by Electronic Arts under a licensing agreement, has become a global phenomenon. 

Such licensing deals yield substantial financial returns, allowing FIFA to capitalize on the popularity of major tournaments and bolster its revenue.

Ticket Sales and Hospitality Rights

Alongside media and brand partnerships, FIFA generates revenue through ticket sales for its tournaments.

Excitement and demand for tickets during major events like the World Cup translate into significant income. The sale of tickets, both on-site and online, contributes to FIFA’s financial success. 

Additionally, FIFA enhances fan experiences by offering hospitality packages, which provide premium services and access to exclusive facilities. 

These premium offerings enable FIFA to cater to a broader range of fans and extract additional revenue from their passion for the game.

Other Revenue Streams

In addition to the main revenue streams mentioned above, FIFA generates income through various other sources. 

Fines levied on member associations for infractions and misconduct contribute to their revenue stream. 

Membership fees paid by member associations also contribute to FIFA’s overall financial health.

FIFA ensures the prudent management of its resources by making astute investments. 

These investments provide additional revenue streams, including returns from holdings and financial instruments. 

By leveraging sound financial strategies, FIFA has created a favorable financial landscape, allowing the organization to continually invest in the growth and development of football worldwide.

World Cup

Frequently Asked Questions

How much money does FIFA give to each country participating in the World Cup?

FIFA provides participating countries with financial rewards based on their achievements in the tournament. The prize money is allocated across several categories, and the amount varies each year. For example, in the 2018 World Cup, FIFA allotted $791 million in prize money, of which the winner, France, received $38 million.

What is FIFA’s net worth in 2023?

As FIFA’s financials are subject to change each year, it is difficult to provide an accurate prediction of its net worth in 2023. However, based on its past financial success and the projected growth of the football industry, FIFA’s net worth is expected to be substantial.

How much money did FIFA make from the World Cup 2022?

The financial figures for the World Cup 2022 are yet to be released. However, considering the increasing interest in football and the growing media deals, FIFA is anticipated to make a considerable sum of money through TV broadcast rights, marketing, sponsorships, and ticket sales during the tournament.

How much revenue did FIFA generate in the 2019-2022 cycle?

FIFA’s revenue for the 2019-2022 cycle is estimated to be approximately $6.44 billion, primarily driven by revenue streams such as TV broadcast rights, marketing partnerships, and licensing deals.

How does FIFA distribute the revenue generated from the World Cup?

FIFA distributes the revenue generated from the World Cup among various stakeholders, including member associations, participating teams, and football development programs. These distributions aim to promote the growth and development of football globally while ensuring financial fairness and sustainability.


FIFA’s ability to generate substantial revenue stems from its strategic approach to monetizing various aspects of the football industry. 

With lucrative TV broadcast rights, marketing partnerships, licensing agreements, and ticket sales, FIFA has established itself as a financial powerhouse. 

By leveraging these revenue streams and exploring other avenues, FIFA continues to invest in football’s growth, ultimately contributing to the global popularity and success of the sport.

In summary, FIFA’s financial success is a result of careful planning, strategic partnerships, and the ability to tap into the immense global appeal of football. 

As fans eagerly await the next tournament, it is worth appreciating the intricate web of revenue streams that sustains the world’s most beloved game.