Doritos has announced the termination of its collaboration with transgender influencer Samantha Hudson in Spain following an online boycott threat.
The decision came after right-leaning social media accounts called for a boycott of the brand, citing alleged past comments made by Hudson on social media.
Backlash Over Alleged Past Comments
Efforts to boycott Doritos gained momentum after allegations surfaced regarding past comments made by Hudson when she was 15 years old leading to a social media campaign against the brand.
Campaign Removal and Allegations
Hudson, known for her sizable following on Instagram, had posted a branded video for Doritos Spain’s “Crunch Talks” campaign.
Video Removed
However, the video was removed from her page amidst the boycott threat, fueled by resurfaced allegations from Hudson’s past social media activity.
Controversial Tweets and Response
Allegations centered on tweets attributed to Hudson from 2015, which reportedly contained offensive content.
The content was deleted from X, but screenshots of the same have surfaced on various social media.
Hudson Cut Off Despite Remorse
While Hudson had expressed remorse for these tweets in later posts, Doritos decided to end its campaign with her, condemning any promotion of violence or sexism.
Doritos’ Actions
Doritos has acknowledged the past tweets and announced the termination of its collaboration with Hudson.
Doritos’ Statement
“After the campaign started, we were made aware of Samantha’s deleted Tweets from around 2015,” said Doritos.
“We have ended the relationship and stopped all related campaign activity due to the comments. We strongly condemn words or actions that promote violence or sexism of any kind.”
Hudson’s Silence and Request for Comment
Hudson has not publicly addressed the situation regarding the fallout from her collaboration with Doritos on social media or any other forum so far.
Previous Controversies and Boycotts
The backlash against Doritos echoes similar controversies involving other brands, such as Anheuser-Busch’s partnership with transgender TikTok influencer Dylan Mulvaney.
Bud Light Controversy
Mulvaney’s collaboration faced criticism, leading to a significant backlash and boycott of Bud Light products.
Conservative Response and Comparisons
Far-right accounts on social media also expressed disdain for Hudson based on her anti-conservative views.
Reported Video Interview
There have been reports of an interview clip where the influencer appears to advocate for the annihilation of the traditional nuclear family, as per translations available online.
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