Bugatti, the renowned luxury automotive brand, has captured the attention of car enthusiasts worldwide with its exceptional performance, exquisite design, and remarkable engineering. But, who owns Bugatti?
Over the years, the ownership of Bugatti has undergone significant changes, from its founder Ettore Bugatti to the recent acquisition by Rimac Automobili.
In this comprehensive guide, we will delve into the fascinating ownership history of Bugatti, explore the key players involved, and gain insights into the future of this iconic automotive brand.
Bugatti’s Ownership History
Bugatti’s journey began in 1909 when Ettore Bugatti founded the company in Molsheim, Alsace, which was then part of the German Empire.
During its early stages, Bugatti luxury automobiles gained a reputation for their innovation, exclusivity, and superior craftsmanship. Ettore Bugatti, known for his pursuit of perfection, crafted cars that showcased advanced engineering and aesthetics.
However, financial difficulties plagued the brand in subsequent years. In 1931, Ettore Bugatti sold a majority stake in Bugatti to the French aircraft manufacturer, Société Nationale de Construction Aéronautique du Sud-Est (SNCASE). This acquisition aimed to provide the necessary resources and expertise to propel Bugatti forward.
Acquisition by Hispano-Suiza
In 1963, Bugatti underwent another change in ownership when it was acquired by the Spanish automotive and engineering company, Hispano-Suiza.
The acquisition was driven by a shared vision to revive the Bugatti name and restore its former glory. Under Hispano-Suiza’s ownership, Bugatti made significant advancements in automotive technology.
During this period, Bugatti introduced the iconic Bugatti Type 101. This luxurious grand touring car showcased the brand’s commitment to quality and craftsmanship. However, financial struggles persisted, and Bugatti faced challenging times.
Ownership by Volkswagen Group
In 1998, Bugatti embarked on a new chapter in its ownership journey. The prestigious brand was purchased by the Volkswagen Group, a renowned automotive conglomerate.
This acquisition marked a pivotal moment for Bugatti, presenting an opportunity for revitalization and positioning the brand as the pinnacle of automotive excellence.
The Volkswagen Group, recognized for its portfolio of esteemed automotive brands, saw immense potential in Bugatti.
They aimed to leverage their resources to modernize the brand and redefine what was thought possible in the automotive industry. The Volkswagen Group invested substantial resources in research and development, pushing the boundaries of technology and engineering.
Under Volkswagen Group’s ownership, Bugatti produced one of the most remarkable supercars in automotive history – the Bugatti Veyron.
Launched in 2005, the Veyron showcased unprecedented levels of performance, luxury, and innovation. With a top speed of over 250 miles per hour, the Veyron shattered speed records and captivated the world.
Who Owns Bugatti? Current Ownership of Bugatti
Even with the resurgence under Volkswagen Group, Bugatti experienced yet another shift in ownership in recent years. In 2021, the Volkswagen Group sold a majority stake in Bugatti to Rimac Automobili, a Croatian electric hypercar manufacturer.
This strategic move aimed to combine Rimac’s expertise in electric vehicle technology with Bugatti’s legacy and craftsmanship, paving the way for a new era of high-performance electric vehicles.
Details of Rimac’s Ownership Stake
As of this recent acquisition, Rimac Automobili holds a substantial stake of 55% in Bugatti, while the Volkswagen Group retains a significant minority stake of 45%.
The partnership between Rimac and Bugatti creates exciting possibilities for the brand. It represents the convergence of Bugatti’s rich heritage with Rimac’s innovation in electric drivetrain technology.
Mate Rimac, the founder and CEO of Rimac Automobili, has expressed his commitment to preserving Bugatti’s heritage while embracing sustainability and innovative technology.
The future of Bugatti will likely see the development of electrified models that maintain the brand’s legacy of exceptional performance and craftsmanship.
Key Players in Bugatti’s Ownership
Throughout Bugatti’s ownership history, several key players have shaped the brand’s direction and success. One such figure is Ferdinand Piëch, the former chairman of the Volkswagen Group.
Piëch played a pivotal role in Bugatti’s acquisition by the Volkswagen Group and was instrumental in overseeing the development of groundbreaking models like the Bugatti Veyron and Chiron.
Ferdinand Piëch was known for his visionary leadership and unrelenting pursuit of engineering excellence. His belief in Bugatti’s potential and determination to push the boundaries of automotive engineering laid the foundation for Bugatti’s resurgence.
Another significant figure in Bugatti’s ownership history is Mate Rimac, the visionary entrepreneur behind Rimac Automobili. Rimac made a name for himself in the automotive industry by developing cutting-edge electric hypercars.
With his company’s majority ownership stake in Bugatti, Rimac aims to leverage synergies between the two brands and shape the future of high-performance, electrified luxury automobiles.
Mate Rimac is recognized for his passion for innovation and sustainability. His expertise in electric vehicle technology presents valuable opportunities for Bugatti to embrace a new era of performance while addressing the growing demand for electric mobility.
Frequently Asked Questions
What is the current value of Bugatti?
Bugatti vehicles represent the pinnacle of luxury and engineering, commanding high prices in the automotive market. Although an exact value for Bugatti as a brand is difficult to determine, given its exclusivity and limited production, various sources estimate the brand to be worth several billion dollars.
How many Bugattis are produced each year?
Bugatti’s production volume is known for its exclusivity. In order to maintain its elite status, the brand carefully limits the number of vehicles produced each year. Currently, Bugatti produces only a limited number of vehicles per year, typically fewer than 100. This limited production approach ensures exclusivity and enhances the brand’s desirability.
What is the most expensive Bugatti ever sold?
The most expensive Bugatti ever sold is the Bugatti La Voiture Noire, with a reported price of approximately $18.68 million. This one-of-a-kind masterpiece pays homage to the Bugatti Type 57 SC Atlantic and features bespoke design and exceptional craftsmanship. The Bugatti La Voiture Noire exemplifies the brand’s dedication to automotive artistry and exclusivity.
What is the fastest Bugatti ever made?
The Bugatti Chiron Super Sport 300+ holds the title of the fastest Bugatti ever made. In 2019, it set a world speed record for a production car, reaching a staggering speed of 304.77 mph (490.48 km/h). This achievement reaffirms Bugatti’s commitment to pushing technological boundaries and delivering extraordinary performance.
Conclusion
Bugatti’s ownership history is filled with rich heritage, notable acquisitions, and remarkable transformations.
From its beginnings with Ettore Bugatti to the recent acquisition by Rimac Automobili, the brand has continuously evolved, consistently pushing the boundaries of automotive engineering.
Under Volkswagen Group’s ownership, Bugatti experienced a renaissance, producing some of the most iconic supercars in history.
With the recent majority stake acquisition by Rimac Automobili, Bugatti is poised to embrace a new era of electrified luxury performance, combining cutting-edge technology and unparalleled craftsmanship.
Bugatti enthusiasts around the world can look forward to a future where innovation, sustainability, and automotive excellence seamlessly converge.