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Who Owns Gold’s Gym? Exploring the Ever-Changing Ownership of a Fitness Icon

Who Owns Gold's Gym

Gold’s Gym, a name synonymous with fitness and strength, has become a household brand worldwide. Since its inception in 1965 by Joe Gold, Gold’s Gym has witnessed numerous ownership changes that have shaped its journey.

So, who owns Gold’s Gym?

This article delves into the ownership history of Gold’s Gym, exploring the various transitions, and shedding light on the current owners, RSG Group. 

Through this exploration, we aim to gain insights into the impact of ownership changes on the brand and what the future holds for Gold’s Gym.

History of Gold’s Gym

In 1965, Joe Gold, a former bodybuilder and muscle factory owner, opened the first Gold’s Gym in Venice Beach, California. It quickly became a hub for serious lifters and bodybuilders, including the likes of Arnold Schwarzenegger and Lou Ferrigno.

Gold’s Gym was known for its rugged and no-frills approach to fitness. The gym had concrete floors, exposed pipes, and a collection of free weights and machines. 

The atmosphere was intense, and members pushed themselves to the limit. Gold’s Gym quickly became a symbol of strength and endurance and developed a loyal following.

As the fitness industry grew, so did Gold’s Gym. By the late 1970s, there were over 150 Gold’s Gym locations around the world, and the brand had become synonymous with fitness and health. Gold’s Gym had cemented its place in fitness history, and its impact would be felt for years to come.

Gold's Gym

Ownership Changes

Bally Total Fitness: Expanding the Brand

In 1999, Gold’s Gym underwent a significant transformation when it was acquired by Bally Total Fitness, a prominent fitness chain at the time. This acquisition aimed to leverage the synergies between the two brands and expand Gold’s Gym’s reach. 

It was a strategic move that promised exciting opportunities for growth. However, as the fitness industry evolved and market dynamics shifted, Bally Total Fitness faced financial struggles, leading to a change in ownership.

TRT Holdings: A New Vision for Growth

In 2004, TRT Holdings, a private investment company, took the reins of Gold’s Gym in a bid to revive the brand. Under TRT Holdings’ ownership, Gold’s Gym underwent a period of strategic growth, expanding its global footprint and diversifying its offerings. 

The new management injected fresh energy into the business and embarked on an ambitious trajectory to revitalize the brand.

Blackstreet Capital Management: A Turnaround Effort

Despite the progress made under TRT Holdings, the fitness industry continued to present challenges. Enter Blackstreet Capital Management, an investment firm with a focus on turning around distressed companies. 

In 2011, Blackstreet Capital Management acquired Gold’s Gym from TRT Holdings, aiming to revitalize the brand and capitalize on its legacy. This transition brought renewed hope, expertise, and resources for Gold’s Gym, setting the stage for its next chapter.

Who Owns Gold’s Gym? Current Ownership

In 2020, Gold’s Gym once again changed hands, this time to RSG Group, a leading fitness company based in Germany. 

RSG Group’s acquisition marked a strategic move to consolidate its global presence and assert its dominance in the fitness industry. 

With a portfolio that includes renowned fitness brands like McFIT, John Reed, and High5, RSG Group brings a wealth of experience and expertise to the table.

RSG Group: The New Ownership

RSG Group’s ownership of Gold’s Gym opens up exciting possibilities for the global fitness brand. With a commitment to innovation and customer-centric experiences, RSG Group aims to elevate Gold’s Gym’s position in the market. 

By leveraging its expertise and existing network, RSG Group intends to expand Gold’s Gym’s reach to new locations and cultivate a community-driven fitness culture.

Under RSG Group’s ownership, Gold’s Gym can expect a renewed focus on technology integration, providing members with state-of-the-art fitness solutions. 

RSG Group’s investment in research and development will further enhance the gym’s offerings, ensuring members have access to cutting-edge equipment and personalized fitness programs. 

Additionally, RSG Group’s global presence will give Gold’s Gym an opportunity to tap into international markets and establish itself as a leader in the fitness industry.

Potential Future Changes

Brand Revitalization: RSG Group’s ownership of Gold’s Gym brings with it the potential for brand revitalization. 

This may include refreshing the gym’s interiors, updating equipment, and enhancing the overall aesthetic appeal to attract a wider range of customers.

Digital Transformation: With the increasing importance of technology in the fitness industry, RSG Group is expected to focus on digital transformation to enhance the member experience. 

This could involve the development of a mobile app for booking classes and tracking workouts, as well as incorporating wearable technology for personalized fitness tracking.

Gold's Gym

Marketing Strategies: RSG Group’s expertise in the fitness industry can be leveraged to revamp Gold’s Gym’s marketing strategies. 

This might involve targeted advertising campaigns, influencer partnerships, and social media engagement to reach and engage with a broader audience.

Expanded Offerings: RSG Group’s ownership may lead to the expansion of Gold’s Gym’s offerings, including the introduction of new group fitness classes, specialized training programs, and partnerships with health and wellness brands to provide a holistic wellness experience.

Community Engagement: Building a strong and supportive fitness community is crucial for the success of any gym. 

RSG Group’s ownership may prioritize community engagement initiatives, such as hosting fitness events, sponsoring local sports teams, and fostering a sense of belonging among members.

While specific details and timelines for these potential changes remain uncertain, RSG Group’s vision for Gold’s Gym focuses on positioning it as a leading fitness destination by embracing new technologies, enhancing the brand experience, and building a strong community of fitness enthusiasts.

Frequently Asked Questions

Who owns Gold’s Gym now?

Gold’s Gym is currently owned by RSG Group, a leading fitness company.

What was the reason behind the change in ownership?

Changes in ownership were prompted by various factors, including financial restructuring and market demands for growth and innovation.

How did RSG Group acquire Gold’s Gym?

RSG Group acquired Gold’s Gym through a strategic acquisition involving negotiations and financial transactions.

Will there be any changes in the operations or brand identity under the new ownership?

While the specific changes may vary, RSG Group’s ownership brings with it the potential for operational enhancements and revitalization of the brand identity.

What are RSG Group’s plans for expanding Gold’s Gym globally?

RSG Group aims to leverage its global presence and expertise to expand Gold’s Gym into new markets, fostering a worldwide fitness community.


The ownership journey of Gold’s Gym has been characterized by transformation and growth. From its humble origins to becoming an international fitness icon, Gold’s Gym has consistently adapted to market demands. 

Under RSG Group’s ownership, Gold’s Gym has the opportunity to redefine the fitness experience, leveraging global knowledge and resources. 

As the fitness landscape continues to evolve, Gold’s Gym remains committed to empowering individuals to achieve their fitness goals, embracing a brighter future under the guidance of RSG Group.