Virat Kohli, a renowned cricketer and a household name in the world of sports, is not just known for his tremendous skills on the field but also for his successful ventures off the field.
Kohli has established a business empire under the brand name One8, which encompasses a diverse range of industries, from fashion to fitness, restaurants to digital marketing.
In this article, we will delve deeper into the ownership of One8, explore the businesses under this brand, and analyze the financial success of Kohli’s empire.
Who Owns One8? The Overview
Launched in 2017, One8 is more than just a brand – it is a lifestyle created by Virat Kohli. The name “One8” reflects Kohli’s jersey number, 18, which he wears while representing India. The brand aims to inspire individuals to pursue their dreams and live life to the fullest.
Businesses Owned by Virat Kohli
Let’s take a closer look at some of the businesses that fall under the One8 umbrella:
Wrogn
Wrogn is a fashion brand launched in partnership with Universal Sportsbiz (USPL) in 2014. Kohli not only owns a stake in USPL but is also the face of the Wrogn brand. With a target audience of the youth segment, Wrogn offers trendy and affordable clothing and accessories.
One8 Commune
One8 Commune is a chain of fitness centers that Kohli established in collaboration with Chisel Fitness and Cornerstone Sport and Entertainment (CSE) in 2018. These fitness centers provide a holistic approach to health and fitness, offering personalized training, nutritional plans, and recovery methods.
Stepathlon
As an investor and brand ambassador, Kohli is involved with Stepathlon, a digital wellness platform catering to both individuals and corporations. Stepathlon offers a comprehensive 12-week wellness program that includes challenges, expert guidance, and community support.
MuveAcoustics
In 2017, Kohli launched MuveAcoustics, a premium audio brand in partnership with Zebronics, a consumer electronics company. MuveAcoustics offers a wide range of headphones, earphones, and speakers.
Wavemaker
Through his sports marketing firm, Cornerstone Sport and Entertainment, Kohli invested in Wavemaker, a digital marketing agency. Wavemaker provides various services, including social media management and search engine optimization.
These are just a few examples of the businesses under the One8 brand, showcasing Kohli’s diverse interests and his aim to resonate with individuals from all walks of life.
Key Insights on Ownership
Virat Kohli’s Stake in One8
Virat Kohli, the founder of One8, holds a significant stake in the brand, making him the primary stakeholder. Reports suggest that Kohli owns a 76% stake in Universal Sportsbiz (USPL), the parent company of One8.
This ownership allows Kohli to have substantial control over the brand and its ventures. However, the exact details regarding Kohli’s ownership in the other businesses under One8 have not been publicly disclosed.
Kohli’s Stake in Specific Businesses
While Kohli’s ownership in USPL is well-established, he also holds stakes in other specific businesses falling under the One8 umbrella.
For instance, his partnership with USPL includes his stake in Wrogn, a popular fashion brand. Wrogn caters to the youth segment, offering trendy and affordable clothing and accessories.
Additionally, Kohli holds a stake in Cornerstone Sport and Entertainment (CSE), which is a partner in the One8 Commune venture. One8 Commune is a chain of fitness centers that Kohli established in collaboration with Chisel Fitness and CSE.
These fitness centers provide a holistic approach to health and fitness, offering personalized training, nutritional plans, and recovery methods.
Involvement of Other Stakeholders
While Kohli’s ownership is significant, he is not the sole stakeholder in all the businesses under the One8 brand. For example, Wavemaker, a digital marketing agency, is owned by GroupM, which is a media investment group that forms part of WPP, a global advertising company.
Despite other stakeholders’ involvement, Kohli remains actively involved in the management and decision-making processes of the One8 businesses.
Kohli’s Role in the Success of One8
Virat Kohli’s hands-on approach and passionate involvement have been crucial to the success of the One8 brand. As the founder, Kohli actively manages the businesses and brings his deep understanding of the target audience and market trends.
His renowned work ethic and dedication on the cricket field are reflected in his approach to entrepreneurship. Kohli’s leadership and vision have been instrumental in driving the growth of the One8 ventures.
In conclusion, Virat Kohli’s ownership in the One8 brand is substantial, with his primary stake in USPL. He also holds stakes in specific businesses like Wrogn and One8 Commune.
While other stakeholders are involved in some of the businesses under the One8 brand, Kohli’s active involvement has been key to their success. His ownership and leadership in the One8 empire demonstrate his ambition to create a diverse and thriving business portfolio.
Financial Success and Valuation
Since its inception, One8 has experienced rapid growth. Reports indicate that Universal Sportsbiz’s revenue tripled between 2016 and 2018. Wrogn, being one of the prominent businesses under One8, has also witnessed steady growth, with its revenue increasing by 95% during the 2018-19 financial year, according to USPL.
Although financial details about other businesses under the One8 brand are not publicly available, Virat Kohli’s net worth has been steadily increasing, partly due to his successful entrepreneurial ventures.
According to Forbes, Kohli’s net worth reached $26 million in 2020, placing him among the richest athletes worldwide. It is widely believed that the businesses falling under the One8 brand significantly contribute to his wealth.
Conclusion
Virat Kohli’s success as a cricketer is well-known, but his entrepreneurial endeavors have continued to impress. Through the One8 brand, he has established a diverse business empire that reflects his passions and values.
From fashion to fitness, and even digital marketing, Kohli has made his mark in various industries. The businesses under One8 have been growing steadily and have contributed to Kohli’s increasing net worth.
Looking ahead, it will be intriguing to witness his continued expansion and success as an entrepreneur.
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