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Who Owns Porsche? Unraveling the Complexities

When it comes to luxury sports car manufacturers, Porsche is a name that stands out. The brand has been synonymous with excellence, craftsmanship, and high-performance vehicles for decades. 

However, have you ever wondered who owns Porsche? 

In this comprehensive guide, we will delve into the historical journey of Porsche’s ownership, decipher the complex ownership structure, answer frequently asked questions, provide pro tips for Porsche enthusiasts, and highlight the significance of understanding Porsche’s ownership story.

Who Owns Porsche? The Ownership History

Porsche’s ownership history is a fascinating journey that begins with its founder, Ferdinand Porsche. 

Born in 1875, Ferdinand Porsche was a legendary automotive engineer known for his groundbreaking designs and innovations. 

He played a significant role in shaping the automotive industry, with achievements such as designing the iconic Volkswagen Beetle and creating the Mercedes-Benz SS/SSK.

Who Owns Porsche? Complete History

The Birth of the Porsche Brand: The Porsche 356

In 1948, Ferdinand’s son, Ferry Porsche, introduced the world to the first Porsche sports car, the Porsche 356. 

This sleek and innovative model set the tone for what would become the signature Porsche driving experience. 

The Porsche 356 quickly gained popularity, establishing Porsche as a manufacturer of exceptional sports cars. Its timeless design and exceptional performance laid the foundation for the future success of the Porsche brand.

Ownership Changes: Collaboration with Volkswagen

In 1972, the Porsche family made a significant decision by selling a majority stake to Volkswagen. This collaboration marked a pivotal moment in Porsche’s history. 

By entering into a partnership with Volkswagen, Porsche gained access to the German automaker’s manufacturing capabilities, providing efficient production processes and the ability to expand its model range. 

This partnership allowed Porsche to explore new avenues and develop cutting-edge vehicles while leveraging shared resources and technologies.

Shared Resources and Technologies

The collaboration between Porsche and Volkswagen brought synergistic benefits to both companies. 

By combining their resources and technologies, they were able to optimize production methods, share platforms, engines, and other components. 

This cooperation resulted in cost savings, improved efficiency, and advancements in technology and innovation. 

The shared knowledge and expertise between the two brands enabled the development of exceptional vehicles that pushed the boundaries of performance and luxury.

Porsche Ownership

Porsche Ownership Structure

Understanding the ownership structure of Porsche can be complex, but it provides insight into the brand’s governance and control. 

The ownership of Porsche is intricately connected to Porsche Automobil Holding SE (Porsche SE), a publicly traded holding company. Here are the key points to note:

Porsche-Piëch Family

The Porsche-Piëch family, descendants of Ferdinand Porsche, retain a significant level of control over the brand. As of 2021, they hold a majority stake of 53.1% in Porsche SE. 

This significant ownership allows the family to exercise considerable influence over Porsche’s strategic decisions, brand direction, and long-term vision. 

The family’s continued involvement ensures the preservation of the Porsche legacy and vision.

Public Ownership

While the Porsche-Piëch family holds a majority stake, Porsche SE’s remaining shares are publicly traded on various stock exchanges. 

This public ownership provides liquidity for shareholders and allows for diversified ownership. 

Public investors have the opportunity to participate in the success and growth of Porsche through investing in Porsche SE shares.

Volkswagen Group

Porsche is a part of the Volkswagen Group, which is one of the largest automotive manufacturers in the world. 

The partnership between Porsche and Volkswagen has been instrumental in sharing resources, technologies, and manufacturing capabilities. 

Volkswagen owns a significant portion of Porsche through its ownership of Porsche SE. This collaboration has allowed both companies to leverage their strengths and foster growth.

Understanding the ownership structure of Porsche is important as it provides insights into the decision-making processes, strategic direction, and overall governance of the brand. 

The influence of the Porsche-Piëch family, combined with public ownership and collaboration with the Volkswagen Group, ensures a balance of family legacy and market dynamics, contributing to Porsche’s continued success as a leading luxury sports car manufacturer.

Frequently Asked Questions

Who are the major shareholders of Porsche SE?

The major shareholders of Porsche SE are the Porsche-Piëch family, with a 53.1% stake, followed by public investors who hold the remaining shares.


Does Volkswagen own Porsche?

Yes, Volkswagen owns a significant portion of Porsche through its ownership of Porsche SE. This partnership has allowed both companies to leverage their strengths and work together on various projects.

How has Porsche ownership changed over the years?

Porsche ownership has witnessed significant changes throughout its history. From being a family-owned business to partnering with Volkswagen, the ownership structure has evolved to facilitate growth, collaboration, and strategic alliances.

What impact does ownership have on Porsche enthusiasts and investors?

Ownership changes can have implications for Porsche enthusiasts and investors. Collaborations and investments from new shareholders can influence product development, brand direction, and even financial performance. Understanding the ownership structure can help enthusiasts and investors make informed decisions.

Pro Tips for Porsche Enthusiasts

  1. Stay Informed: As a Porsche enthusiast, it is crucial to stay up-to-date with the latest news and developments in the automotive industry. Keep an eye out for ownership changes, as they can provide valuable insights into the brand’s future direction.
  2. Join Porsche Clubs: Joining a Porsche enthusiast club or community is a fantastic way to connect with like-minded individuals and gain access to exclusive events, resources, and expert advice. These clubs often organize track days, car meets, and social gatherings for members.
  3. Research Model History: Porsche has an extensive model lineup with a rich history. Take the time to research and learn about the different models, their performance characteristics, and the stories behind their development. This knowledge will enhance your appreciation for the brand.


Understanding the ownership structure of Porsche is essential for enthusiasts and investors alike. 

The historical journey from Ferdinand Porsche to the present-day ownership under the Porsche-Piëch family and Volkswagen Group showcases the brand’s resilience and adaptability. 

By unraveling the complex ownership structure, answering frequently asked questions, and providing pro tips, this comprehensive guide equips Porsche enthusiasts with valuable knowledge and highlights the significance of knowing who truly owns Porsche. 

Embrace the legacy, stay informed, and enjoy the exhilarating experience of being a Porsche enthusiast.