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35 Top Alteryx Competitors: Unveiling the Top Data Preparation Tools

Alteryx Competitors

Data preparation is an essential step in any data analysis or business intelligence project. 

It involves cleaning, transforming, and structuring raw data to make it suitable for analysis. 

Alteryx, with its powerful capabilities and intuitive interface, has become a popular choice among data professionals. 

However, it’s always wise to explore alternative options to ensure we choose the best tool for our needs. 

In this article, we will compare Alteryx with its top competitors, highlighting their features, pros, and cons.

Top Alteryx Competitors in the Market

Salesforce (Tableau)

Salesforce, known for its CRM software, acquired Tableau, a leading data visualization tool. Tableau offers excellent data preparation capabilities that can rival Alteryx.

It provides a drag-and-drop interface with a variety of connectors to various data sources. However, unlike Alteryx, Tableau’s focus is more on data visualization.



Microsoft’s Power BI is another strong competitor to Alteryx. It offers a wide range of features including data preparation, data modeling, and interactive visualization. 

Power BI seamlessly integrates with other Microsoft tools, making it a popular choice for organizations already utilizing the Microsoft ecosystem.


Qlik is a modern data analytics platform that provides end-to-end data integration and data preparation capabilities. 

With Qlik Sense, users can easily load, cleanse, and transform data. It offers a user-friendly interface and powerful data modeling capabilities.


IBM offers multiple data preparation tools, including IBM Watson Studio and IBM DataStage. 

Watson Studio provides a collaborative environment for data preparation, modeling, and deployment. 

DataStage is an enterprise-level data integration tool that includes data preparation functionality. IBM’s tools are known for their scalability and robustness.


SAP offers various tools for data preparation, such as SAP Data Services, SAP Data Intelligence, and SAP HANA Cloud. 

SAP Data Services provides a comprehensive solution for data integration, cleansing, and transformation. SAP HANA Cloud offers advanced analytics capabilities along with data preparation features.


Informatica provides a wide range of data preparation tools, including Informatica PowerCenter, Informatica Intelligent Cloud Services, and Informatica Data Quality. 

PowerCenter offers industry-leading data integration capabilities, and Intelligent Cloud Services provides data preparation and integration in a cloud environment.


MicroStrategy is primarily known as a business intelligence platform, but it also offers data preparation functionalities. 

Its data wrangling feature enables users to cleanse, transform, and blend data from various sources to create meaningful insights.


SAS Enterprise Guide is a powerful tool that offers data preparation and analysis capabilities. It provides a point-and-click interface for data preprocessing, cleansing, and transformation. SAS is known for its comprehensive set of statistical analysis features.

Qlik Sense

Qlik Sense is a popular self-service data preparation and visualization tool. It offers a drag-and-drop interface, data cleansing features, and AI-driven insights. 

Qlik Sense offers flexible licensing options for both individuals and large enterprises.

Altair RapidMiner

Altair RapidMiner is a comprehensive data science platform that includes data preparation, modeling, and predictive analytics capabilities. 

It provides a visual workflow interface that simplifies data preparation tasks. RapidMiner offers community, individual, and enterprise editions.


Tableau, acquired by Salesforce, is widely recognized for its data visualization capabilities. 

However, it also offers data preparation features that can be leveraged for cleaning and transforming data. Tableau has various licensing options, including a free public edition.


Posit is a relatively new player in the data preparation market. It provides an intuitive interface for cleaning and prepping data. 

Posit focuses on simplicity and ease of use, making it suitable for non-technical users. It offers affordable pricing plans for individuals and businesses.

IBM Cognos Analytics

IBM Cognos Analytics is a comprehensive business intelligence and analytics platform that includes data preparation capabilities.

Its data modules feature enables users to manipulate and shape data for analysis. IBM Cognos Analytics offers flexible licensing options.


QlikView is another data visualization tool offered by Qlik. While it doesn’t have dedicated data preparation features like Qlik Sense, users can still perform basic data cleaning and transformation tasks. 

QlikView offers flexible licensing options and a free personal edition.


SAP HANA Cloud offers advanced analytics capabilities along with built-in data preparation functionality. 

It allows users to load, cleanse, and enrich data for analysis. SAP HANA Cloud offers various subscription plans based on the features required.

Salesforce CRM

Salesforce CRM

Salesforce CRM, as part of the Salesforce ecosystem, offers basic data cleansing and transformation capabilities. 

While it may not be as extensive as Alteryx, it can still meet the data preparation needs of Salesforce users.

Lesser-known Alternatives and User Preferences


Knime is an open-source data analytics platform that includes data preparation functionalities. 

It provides a visual workflow interface and supports integration with various data sources. Knime excels in its user-friendly design and flexibility.


Parabola is a web-based data preparation tool that offers a simple and intuitive interface. 

It focuses on automating repetitive data preparation tasks and offers a library of pre-built connectors for popular software applications

Parabola offers affordable pricing plans suitable for small businesses.

Other Notable Alteryx Competitors in the Market

  1. Salesforce Tableau: Tableau, with its data preparation and visualization capabilities, remains a strong competitor to Alteryx.
  2. Microsoft Power BI: Microsoft Power BI’s comprehensive data analytics suite competes with Alteryx in terms of data preparation and visualization.
  3. Qlik Technologies, Inc.: Qlik Technologies offers user-friendly data integration and data preparation tools, making it a viable alternative to Alteryx.
  4. IBM Cognos: IBM Cognos provides a powerful data preparation environment along with other business intelligence features.
  5. Tableau Prep: Tableau Prep, a standalone product from Tableau, focuses on data preparation tasks with a drag-and-drop interface.
  6. Alteryx Designer Cloud: Alteryx’s own cloud-based offering, Alteryx Designer Cloud, competes with other cloud-based data preparation tools.
  7. Looker: Looker provides data preparation and analysis features with a focus on embedded analytics and collaboration.
  8. Anaplan: Anaplan is a cloud-based business planning and data analysis platform that includes data preparation capabilities.
  9. Domo: Domo offers a comprehensive data analytics and visualization platform with data preparation features.
  10. DataRobot: DataRobot is an automated machine learning platform that includes data preparation and feature engineering capabilities.
  11. SAS Enterprise Guide: SAS Enterprise Guide, from the renowned analytics company SAS, offers data preparation and analysis functionalities.


Choosing the right data preparation tool is crucial for the success of any data analysis or business intelligence project. 

While Alteryx has gained popularity in recent years, it’s important to consider other options to ensure we find the best fit for our specific needs. 

Salesforce (Tableau), Microsoft, Qlik, IBM, SAP, Informatica, MicroStrategy, and SAS are some of the well-known competitors to Alteryx. 

Additionally, lesser-known alternatives like Knime and Parabola offer unique features and affordability. 

By evaluating factors such as pricing, features, ease of use, integration capabilities, scalability, and customer satisfaction, businesses can make an informed decision and choose an alternative that aligns with their goals and requirements.