Anheuser-Busch, the company behind Budweiser products, has introduced a new promotional rebate allowing some stores to sell these products for free.
This comes after a backlash against Bud Light, a famous beer brand under the Anheuser-Busch umbrella. Bud Light unveiled the “US Budweiser Family Memorial Day Rebate” promotion for customers in eligible states in preparation for the Memorial Day weekend.
The rebate promises to refund the purchase price of one 15-pack or larger, up to $15, for Bud Light, Budweiser, Budweiser Select, or Budweiser Select 55.
However, based on current prices, this rebate effectively makes some packs of beer free.
Bud Light prices drastically reduce in stores
A quick online search of local beer retailers reveals numerous offers for 15-packs or larger Budweiser products priced under $15.
This means customers can get the products for free after the rebate is applied, excluding sales tax or any state restrictions.
For example, a Shaw’s Supermarket in Nashua, New Hampshire, recently had 30-packs of Bud Light cans on sale for $19.99, down from $24.99, effectively reducing the price to around $5 after the rebate.
Promotional rebate brings beer price to zero in Wisconsin
Social media platforms have been abuzz with users sharing their experiences finding free or low-cost beer at their local stores.
One Twitter account even posted photos of displays in Wisconsin stores, a state known for its love of beer.
The images showcased signs advertising 20-packs priced at $14.99, with the $15 rebate making the final cost zero dollars.
Anheuser-Busch remains silent on rebate
The rebate offer is valid for purchases made between May 17 and May 31, and customers must submit the necessary forms by June 14 to claim their rebate.
Despite the widespread interest in this promotion, Anheuser-Busch has not provided any comments or statements regarding the rebate.
Partnership gone wrong necessitates sales and discounts
This significant price reduction through sales and rebates comes as a response to the hostile reception of Bud Light products and the Anheuser-Busch brand itself.
The controversy began when the company partnered with transgender activist Dylan Mulvaney, featuring the activist in videos where they were seen drinking from a Bud Light can with their face printed.
Celebration triggers conservative backlash
The videos were intended to commemorate “365 days of girlhood.” However, this move triggered a conservative backlash, leading to calls for a boycott of Bud Light.
Although Anheuser-Busch clarified that the cans were not meant for public sale, the outrage continued to impact sales.
Anheuser-Busch implements strategy to help wholesalers
According to data from Bump Williams Consulting, sales for Bud Light have experienced a significant decline of 23.6% compared to the previous year.
The Wall Street Journal also reported that Anheuser-Busch had implemented a strategy to assist wholesalers in managing unsold merchandise.
The company informed its wholesalers that it would repurchase beer cases exceeding their expiration date.
Anheuser-Busch’s new promotional rebate has made some Budweiser products available for free in select stores.
The reduced costs and rebates have garnered attention on social media, with many users sharing their experiences of obtaining free or heavily discounted beer.