We are witnessing the rapid deterioration of a formerly successful company.
The bold move by Bud Light to align with transgender activist Dylan Mulvaney has backfired, leading to an internal shakeup with numerous executives being dismissed from the brand.
Calls arise for CEO to be removed
The situation has gotten so grave that previous company leaders are now demanding the removal of the current CEO.
The fallout isn’t just contained to Anheuser-Busch but is also affecting other businesses.
Retailers are battling to sell Bud Light stock
Retailers are being hit hard financially as they struggle to sell their stockpile of Bud Light.
The situation has become so dire that some establishments have priced the beer even lower than water.
The whole situation has been catastrophic for Bud Light and those associated with it, and recent reports suggest the problems are far from over.
Production chains are now feeling the pinch
It seems the beer titan’s production is now taking a hit.
Factories associated with the Anheuser-Busch brand have started shutting down.
As WRAL reported, a glass bottle factory in Wilson, North Carolina, is slated to close its doors in the coming weeks.
Many workers set to be laid off
As stated in WRAL’s report, “Declining sales “forced a glass plant in Wilson to cut down bottle production starting in May,” and “With Bud Light’s huge drop in sales, last week, the plant’s owner, the Ardagh group, announced it would be shutting down the factory in Mid-July, laying off close to 400 employees.”
Further adding to the problem, another factory in Ruston, Louisiana, linked to Bud Light, is also closing, leading to the loss of 245 jobs.
The current situation at Bud Light is shockingly chaotic.
Bud Light continues to spend money on marketing
Empathy is extended to the 645 individuals who are losing their jobs, but they can attribute their predicament to Anheuser-Busch and their ill-thought-out collaboration with Dylan Mulvaney.
It is surprising that Bud Light is still sponsoring WWE’s Money in the Bank Premium Live Event.
While the company is making numerous workers redundant, they are simultaneously spending a lot of money sponsoring professional wrestling shows and other events.
The company has a steep mountain to climb if they are going to get themselves out of this mess, which they put themselves into in the first place.