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Buying Shares Directly vs Selling a Put for Entry: Easy to Understand Comparison

Buying Shares Directly vs Selling a Put

Investing in the stock market presents various entry strategies, each offering unique benefits and potential drawbacks. Two notable approaches include buying shares directly vs selling a put options for making an entry and take a position. 

This article delves into these methods, providing a clear understanding of how each functions and the circumstances under which one may be preferable to the other. 

Our aim is to equip investors with the knowledge to make informed decisions aligned with their investment goals.

Understanding Direct Share Purchases

A direct share purchase places an investor in the immediate position of a shareholder. When you buy shares directly, you’re purchasing a piece of the company. 

This action comes with distinct advantages, such as dividend payouts and the potential for capital growth if the share price increases.

However, buying shares also carries risks. The stock market can be volatile, and there’s a chance that the shares might decrease in value. 

Investors need to conduct thorough research and consider the company’s performance, market position, and potential for future growth.

stock market

Selling Put Options as a Strategy for Entry

Selling put options offers another avenue for entering the stock market. A put option is a contract that gives the buyer the right, but not the obligation, to sell a specific amount of stock at a predesignated price within a set period. 

When you sell a put option, you’re essentially betting that the stock’s price will stay above the agreed-upon strike price.

There are advantages to this strategy. It can generate immediate income through the premium paid by the put buyer. It also can potentially allow you to purchase the stock at a lower price if the option is exercised.

On the flip side, selling puts can be risky if the stock price falls below the strike price. In such a case, the seller is obligated to buy the stock at the strike price, which could be higher than the current market price.

Buying Shares Directly vs Selling a Put for Entry

Both strategies offer different risk profiles and require varying levels of capital investment. Buying shares directly exposes you to the risk of loss if the share price drops but provides the potential for unlimited gains if the price soars. 

Selling put options limits your profit to the premium received but could result in significant losses if the market turns sour.

Likewise, the return on investment differs. Direct purchases could yield dividends and capital appreciation. Put options earn a premium but may result in a purchase obligation that could tie up capital.

Market timing and portfolio strategy also come into play. Buying shares could be ideal in a bullish market, while selling puts might work well when you expect stable prices and wish to accumulate shares at a discount.

Case Scenarios

Consider an investor looking at a stock priced at $50. In a direct purchase, if the stock goes up to $60, the profit is $10 per share, minus any transaction fees. If the stock drops to $40, the loss is $10 per share.

In contrast, when selling a put with a strike price of $50 and a premium of $3, if the stock remains above $50, the put seller keeps the premium for a profit. 

If the stock drops below the strike price, the seller may have to buy the stock at $50, but the net cost would be $47, considering the premium.

Expert Insights and Pro Tips

For investors considering direct share purchases, it’s wise to analyze the long-term potential of the stock. Look for companies with strong fundamentals and room for growth. The direct buy method is straightforward, but it requires a belief in the stock’s future performance.

When selling put options, consider your willingness to own the stock at the strike price. Use this strategy for stocks you wouldn’t mind holding if the market price dips. It’s essential to monitor the market and manage the puts actively to prevent unwanted stock purchases at unfavorable prices.

put options

Frequently Asked Questions

Is selling a put option a good strategy for beginners?

Selling put options can be complex and might not be ideal for beginners. It’s crucial to understand the obligations and risks before diving into this strategy.

What is the ideal market condition for each entry method?

Buy shares directly in a bullish market where stock prices are expected to rise. Sell puts in a stable market when you anticipate minor fluctuations and wish to acquire stocks at a set price.

How does implied volatility affect the choice between these two methods?

Implied volatility reflects the market’s forecast of a stock’s potential to undergo sizable changes. High implied volatility can increase the premium of put options, making selling puts more lucrative. Conversely, low volatility suggests stable prices, which might favor direct stock purchases.


Choosing the correct entry method in the stock market boils down to one’s investment strategy and risk tolerance. 

Buying shares directly suits those with a robust belief in the company’s long-term growth, while selling put options can appeal to those looking to earn premium income with the possibility of purchasing shares at a discount down the line. 

It’s paramount for investors to thoroughly understand each approach and align it with their financial objectives and market sentiment.