Casio USA Unveils New G-Shock Styles

Chris Dios - October 1, 2019

DOVER, NJ; Oct. 1, 2019 /TheStockDork/ — Casio U.S.A., a subsidiary of Tokyo-based Casio Computer Co. Ltd. (OTC: CSIOF), announced two new additions to its popular G-Shock family of watches.

The release consists of two new colorways for the G-MS women’s line of ‘elevated timepieces’. The new models will retail for $170 each. The price is higher than most of the G-Shock family, which starts at $99 on Casio’s website.

new g-shock

The new models feature stainless steel bezels, natural blush, and brown colorways

About the New G-Shocks

G-Shock is well known for its rugged and reliable watches but these latest models are aiming more for style and sophistication. If you’re a G-Shock fan, you are likely familiar with their quality. The new styles could lead existing G-Shock owners to buy an additional watch for more formal settings, effectively leveraging brand loyalty into new sales.

Casio claims the new styles “combine sophisticated style with functionality for everyday life,” noting that “the timepiece’s durable resin bands give them a sleek look while still upholding the hallmark of absolute toughness that G-SHOCK is known for.”

The new watches will retain all of the base model G-Shock features, including 100m water resistance, global time settings, shock resistance, and more.

Trading Casio Computer

Casio U.S.A. is a subsidiary of Casio Computer, based in Japan. The stock trades in the U.S. on the OTC markets under the ticker CSIOF. If you’re interested in trading OTC stocks, check if your broker offers OTC trading. If you’re using a mobile broker like Robinhood or WeBull, you might not be able to access OTC stocks.

Be aware the trading volume for Casio’s U.S. stocks is practically non-existent. If you’re really interested in buying this company, you may want to consider purchasing the company’s Tokyo Stock Exchange-listed security(TYO: 6952).

Chris Dios is an American writer and entrepreneur based in the Greater NYC area.

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