Cheesecake Factory Competitors: Who is Cheesecake Factory?
The Cheesecake Factory is a popular American restaurant chain with over 200 locations across the country.
The company was originally founded as a bakery in 1972 by Evelyn Overton.
The companies original focus was selling wholesale cheesecakes to local restaurants.
Her son David Overton expanded the business into a restaurant in 1978 and has overseen the expansion of the company.
The Cheesecake Factory has an operating income of $110 million and total revenue of $2.483 billion.
The company is well known for its cheesecakes and large portions.
CEO David Overton is ranked highly by employees and the company has been voted one of the top 100 companies to work for.
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Cheesecake Factory’s Biggest Competitors
Since the company operates in the casual dining arena it competes with lots of other brands for the patron of Americans.
When compared to all its competitors the Cheesecake Factory’s CEO outperforms every other company.
A highly rated CEO gives a company excellent optics and consumers prefer companies that are rated high by its employees.
The Cheesecake Factory outperforms everyone, where its professional development and perks and benefits, are concerned.
Let’s take a look at those competitors and how they stack up against the Cheesecake Factory.
- BJ’s Restuarant’s – A restaurant chain known for its microbreweries
- P.F Changs – A chain that specializes in Asian cuisine
- Five Guys – A fast-food chain specializing in burgers and hot dogs.
Cheesecake Factory Competitors: BJ’s Restuarant’s
Mike Phillips and Bill Cunnigham opened the first BJ’s in 1978 in Santa Ana, California.
Originally known as BJ’s Chicago pizzeria. The company has expanded to over 200 locations in America.
The company is also known for its microbreweries which can be found in some of its restaurant locations.
The company has produced award-winning beers which makes BJ’s a top choice for beer lovers.
According to Comparably, diners rate BJ’s higher in both product quality and pricing.
BJ’s have received the top score for pricing achieving 5/5 stars.
The Cheesecake Factory has received a significantly higher score for perks and benefits.
Making the Cheesecake Factory a better place for employees.
Thanks to two clearly defined niches, cheesecakes, and microbreweries, the companies can set themselves apart from each other.
While they do compete for the same casual diners, they offer something different rather than copying each other.
Cheesecake Factory Competitors: P.F Changs
Founded in 1993, P.F Changs is an Asian-themed casual dining restaurant that has over 300 worldwide locations.
P.F Changs offers a drastically different menu from the Cheesecake Factory which is described as ‘Asian flavors’ by its employees.
Comparably states that The Cheesecake Factory outperforms P.F Changs in all of its scoring data.
The overall culture is significantly higher than the score for P.F Changs.
However, the companies are ranked very similarly for product quality, pricing, customer service.
They both have achieved just above average in each of these three areas.
P.F Changs and the Cheesecake Factory are both after the casual dining consumers but offer drastically different menus.
For fans of Asian food, the obvious choice is P.F Changs.
While fans of American dining, or after a more varied menu, can head to the Cheesecake Factory.
Cheesecake Factory Competitors: Five Guys Burgers & Fries
Five Guys was founded in 1986 by Janie and Jerry Murrell who run the restaurant with their 5 sons, the “Five Guys.”
The company has aggressively expanded across America and Internationally and total over 1500 stores.
The company is known for their fast-casual dining experience and are focused on burgers, hot dogs and fries.
The menu is far more compact when compared to the Cheesecake Factory but customers are given the freedom to add whatever toppings they desire – similar to Subway.
Technically that means there are millions of possible order combinations.
Five Guys is known for its exceptional quality food which makes it a popular choice among diners.
Five Guys is the top-rated Cheesecake Factory competitor, thanks in part to its 4.1 out of 5 product quality rating.
They far exceed the Cheesecake Factory in that category and on pricing and customer service as well.
The overall culture score is won by the Cheesecake Factory, as well as, perks and benefits, professional development, and diversity score.
Five Guys’ limited menu is both its strength and weakness in the casual dining space.
The company can focus on creating the best product with no sacrifices to quality.
However, when you are dealing with large groups of people it’s unlikely everyone will be happy with a burger and fries.
The Cheesecake Factory’s menu caters to a much larger range of people so is a very attractive choice for larger groups.
What Is The Cheesecake Factory’s Biggest Advantage?
The Cheesecake Factory and its competitors all have unique selling points (USP) which help consumers to choose a destination.
Cheesecake’s and generous portion sizes are what the Cheesecake Factory is known for, although they do offer a complete dining experience.
Customers who may be craving dessert, in particular cheesecake, will be drawn to the Cheesecake Factory.
The Cheesecake Factory is one of the biggest casual dining restaurants in the U.S so it has great name recognition.
It has also received a heavy promotion through a collaboration with the Big Bang Theory – one of the most successful sitcoms of all time.
This would see the Cheesecake Factory get named dropped and featured in many episodes of the show.
Another advantage of the Cheesecake Factory is that they target locations to be near, or within, upscale shopping centers.
This allows them to have a high-end dining appeal while offering more competitive prices.
The company also offers a wide-ranging menu which is ideal for large groups and indecisive diners.
The Cheesecake Factory: Final Thoughts
It’s a company that truly embodies ‘something for everyone.’ The menu has enough variety that even the pickiest of eaters will find something they want.
The company is ranked highly by its employees, scoring big for its perks and benefits and its CEO is the best in the business.
Many potential customers will be drawn to the Cheesecake Factory based on its superior treatment of its staff.
If cheesecake is your thing then there’s no better place to go than the Cheesecake Factory.
If it’s not, then the menu will surely have something that does interest you.