ETS was established in 1947 and is the global leading private non-profit educational testing and assessment agency.
The corporation is motivated by a vision of what is feasible when everyone can transform their lives through education.
This is why its unwavering dedication to equity and dignity underpins everything they do.
However, in recent times, the company faces competition from other companies offering similar and alternative services.
Below is an analysis of ETS competitors.
These are the main ETS Competitors:
- Association of Test Publishers (ATP)
- The College Board
- American College Test (ACT)
ETS Competitors: Association of Test Publishers (ATP)
The ATP organization was established in 1992 and has its headquarters in Washington, DC.
The Association of Test Publishers is a well-established non-profit trade association representing suppliers of assessments and testing instruments.
This company also offers assessment-related services such as selection, screening, qualification, registration, educational and clinical facilities.
ATP members are committed to promoting and advancing the reputation of evaluation services and products and their societal significance and the most significant degree of excellence and corporate ethics within the test publishing sector.
Program areas for ATP
The organization offers its members education and development services such as publications and magazines, seminars, and annual general meetings. Moreover, ATP facilitates a platform that encourages sharing views on testing concerns and developments across its services.
Members are kept up to date on policy efforts at the State and Federal levels by ATP. Adjustments are communicated to all participants when they arise, and the information is circulated.
The organization monitors statutory, judicial, and legislative agencies that deal with testing concerns regularly. This initiative represents the organization’s mission of informing the general public and regulatory bodies about the significance and vital position that professionally designed and administered assessments play in society.
The company’s Security Committee is committed to analyzing and incorporating effective practices that ensure entire intellectual property and copyright protection. This applies to both conventional pen and paper assessments as well as digital platforms.
In 2019, the organization registered total revenues amounting to $2,538,524. This was a 3.2% increase from the previous year, while total expenses shrunk by 5.5% from the last year as ATP recorded $2,317,731 total expenditure. Test Publishers has 3,490 fewer employees as compared to ETS.
ETS Competitors: The College Board
Formed as College Entrance Examination Board (CEEB) in 1899, the organization generates and oversees standardized assessments and curriculum content utilized by K-12 education and post-secondary learning institutions to enhance college preparation.
This organization has its headquarter in New York and has two principal offices, one in New York, NY, and another in Reston, VA, and six regional offices.
The organization also offers resources, services, and facilities to learners, parents, institutions, and universities in college preparation, selection and admissions, financial assistance, and retention.
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College Board Programs
Advancement placement program
This program allows learners to undertake college classes and tests while still in high school. Learners can save time and resources when pursuing college education by gaining college credit while still in high school and skimming through beginner classes in college.
Scholastic Aptitude Test (SAT)
The SAT is a rigorous college entry test approved by every college in the United States and over 600 institutions worldwide. It evaluates a learner’s classroom abilities and knowledge essential for success in college and professional development.
Student search service
This is a voluntary service that assists colleges and scholarship schemes in identifying and contacting students who may be a good fit. It ensures that a learner will have to waste less time looking for institutions and scholarship opportunities.
College-Level Examination Program (CLEP)
These are college-level examinations that any learner may take to gain college credit. Learners prepared to undertake college-level content can receive credit at more than 2,900 universities and colleges in the United States.
CSS is a digital platform where learners submit to colleges and scholarships to qualify for financial support.
The organization made a total revenue of $1,107,897,207 in 2019, a 3.2% increase from the previous year. Their total expenditure was $1,048,304,734 hence totaling a net profit of $58,593,478. The college council employs 2,874 fewer staff than ETS.
ETS Competitors: American College Test (ACT)
The American College Testing Service (ACT) was established in 1959 and has its headquarters in Iowa City.
It is a non-profit corporation that offers college placement assessment and professional preparation services.
Since its creation, the ACT has steadily grown in terms of test-takers.
In 2012, the ACT surpassed the SAT as the widely administered college preparation measure, with more learners taking the test.
It is a free digital learning platform that provides exam preparation tools to assist students in mastering the skills required to enhance their ACT performance and excel in college. Moreover, ACT academy is tailored to quickly and efficiently integrate with your current learning management framework.
ACT Aspire is an immersive assessment framework for learners between 3rd–10th grades that presents rich and detailed insights into student success. This helps students prepare for college and career development.
ACT online prep
ACT Prep is a digital preparation framework developed from the bottom up to prepare students for the ACT. This platform is systematically designed to accurately assess students’ strengths and produce the most appropriate study guide.
This test assesses an individual’s expertise in a range of professional abilities, allowing you to identify your technical strengths and weaknesses.
Since ACT WorkKeys is intended to be relevant across a wide range of career areas, there is no particular category of specialist who should undertake these assessments.
ACT recorded a revenue of $303,301,198 in 2019.
ETS Competitors: What is ETS’ Advantage?
Research and Innovation
The company’s professionals are enthusiastic about enhancing learning. They work to comprehend how participants learn to develop new, more comprehensive approaches to research, assessment, and guidance.
Assessment and Learning Tools
The organization’s learning and assessment instruments offer valuable insights that educators, states, and companies can use to test individuals and services. This knowledge is critical in making choices that propel participants towards their college and occupational endeavors.
Among the organization’s fundamental principles is social responsibility. ETS empowers societies and communities in creating opportunities for students to excel through activism, philanthropy, and the committed efforts of employee mentors.
ETS Competitors: Final Thoughts
The assessment and testing market is growing significantly, and this expansion trend will continue to accelerate in the forthcoming years due to the constant growth in yearly turnover.
Over the past decade, the testing industry has grown from a marginal non-profit academic sector to a large market with emerging competitors.
Even though ETS is the world’s largest testing corporation, other entrants into this market have a significant share in revenues and clients.
This owes to the quality and efficiency that significant players in the sector maintain.
Moreover, the testing market has minimal entry barriers, resulting in a relatively fragmented market.
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