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Can You Buy Reddit Stock? Here’s Everything You Need To Know

Jenna Gleespen - September 30, 2021

reddit stock featured

Reddit is one of the most popular social media platforms available on the internet.

With over 52 million daily active users, it’s also one of the largest sites in general.

Metrics like this have social media investors wondering if they can buy Reddit stock and cash in on this wildly popular forum.

Reddit, also known as “the front page of the internet,” is a popular place for retail traders to discuss what they’re buying, selling, holding as well as the risks involved with certain investments.

And its lively discussions and active communities like these that make the site such a draw for users and investors looking to cash in on the forum’s fanbase.

But can you buy Reddit stock?

Keep reading for more information about the company, whether you can buy Reddit stock as well as competitor stocks you should consider.

Reddit stock

Reddit Stock: A Brief History of the Website

Reddit is an American website founded in 2005 and headquartered in San Francisco.

The website quickly gained popularity as a social news and discussion site.

Many communities have dedicated followings on the website, and it is currently the 19th most-visited web page in the world.

The website’s primary income comes from advertising, and it currently only employs 700 people.

The company reported second-quarter earnings for 2021 have topped $100 million, which comes as no surprise due to its reputation.

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Reddit Stock, Meme Stock, and Their Impact on the Stock Market

Reddit is a website made up of thousands of online communities.

These online communities, called subreddits, tend to be focused on a single common interest.

Over the last few years, some of the most popular subreddits have become the ones related to finance and trading.

In particular, retail traders have made the news for their handling of specific stocks, like GameStop and AMC as well as other heavily shorted stocks.

The top Reddit stocks are discussed on the WallStreetBets subreddit.

For the most part, WallStreetBets focuses on meme stocks and throws out investment options on off-the-wall companies — though there is advice on the subreddit about non-meme stocks.

This is where the GameStop stock came into play.

GameStop Stock: One of Reddit’s Most Mentioned Stocks of 2020

GameStop, a security that started as a meme stock, became one of the hottest stocks of 2020.

Reddit users began to flock to another user’s prediction that buying GameStop stock would be fruitful.

reddit stock

That’s only how it started, though.

Sooner than later, the Reddit community became fixated on attacking hedge funds.

Many redditors felt frustration with the way that the markets worked and how investing had become something exclusive.

The more it was talked about on Reddit, the more people began to trade.

Reddit Stock: Investors Welcome

On Reddit, the stock market is one of the most talked-about subjects.

More people find themselves becoming traders thanks to the investing advice that they receive there.

It is important to note, however, that these users are not actual financial advisors in most cases.

Though, many of them are retail investors and self-proclaimed stock market enthusiasts.

With all of the financial discussions being passed around on the website, it makes sense to want to invest in the company.

Who Owns Reddit?

At this time, the majority shareholder for Reddit is the company Advance Publications.

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Advance Publications is headquartered in New York City, New York.

reddit stock

In addition to Reddit, the company owns The Discovery Channel — another notable media company.

However, Tencent and Fidelity Investments have provided funding for the company.

Tencent, formally known as Tencent Holdings, is a multinational technology holding company located in China.

Fidelity Investments is another holding company located in Boston, Massachusetts.

Can You Buy Reddit Stock?

At this moment, Reddit is not a publicly traded company.

The company is privately owned and has made no indications of having an initial public offering (IPO).

So until an IPO is announced, Reddit stock will be unavailable for purchase.

Can You Buy Reddit Stock? Reddit Stock Symbol

Because Reddit is not available on the stock market, there is no Reddit stock symbol.

Until Reddit becomes a publicly-traded company, a stock symbol will not exist.

Why Is Reddit Successful?

Reddit is successful because it allows users to moderate and manage their own communities, within reason of course.

Additionally, the advertising used on Reddit does not break the immersion of the website, making it bearable to use for most.

This means that Reddit can sell more advertising space, and therefore generate more money.

The company also has an award system where users can purchase coins and trade them for awards to dole out to any post or comment they deem worthy of praise.

Awards on the site can cost anywhere from about $1 to $100.

Should You Buy Reddit Stock if It Goes Public?

If Reddit should go public, purchasing the stock can be a lucrative investment.

At this point, Reddit is the 19th most-visited website in the world and the 7th most-visited website in the U.S.

The company shows no signs of slowing down, meaning that growth is still expected to be substantial in the near future and onward.

Keep in mind that if Reddit becomes available through an IPO, it’s likely that the price for it will be high.

The company is valued at over $10 billion, after all.

As always, though, do your own due diligence before investing if there’s an IPO.

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Reddit Competitors to Invest In

So you’ve got the social media investing itch, huh?

If that’s the case, and you’re looking for alternatives to Reddit, be sure to check out some of their competitors below!

reddit stock

Facebook, Inc. (NASDAQ: FB)

Facebook is the first competitor you should think about investing in if you have the funds.

They are the largest social media site in the world, and they have many features similar to Reddit, like communities and discussion boards.

The biggest difference between the two companies is size.

Facebook is an enormous company, bringing in nearly $90 billion in revenue for the year 2020.

The company has roughly 63,000 employees, making them a major employer in the social media market, as well.

If you’re looking for a social media site to invest in, Facebook you may want to put Facebook on your shortlist.

reddit stock

Twitter, Inc. (NYSE: TWTR)

If it’s the discussion aspect of Reddit that makes you want to invest, then Twitter is an excellent option.

The entire platform is built on users discussing trending topics with one another, and the news often finds its way to the top trends.

Twitter is more than one tool, though, which is important to realize.

While it can be used socially, the website also calls itself a microblogging service.

Overall, this makes Twitter a bit more palatable for many users.

reddit stock

Wix.Com Ltd (NASDAQ: WIX)

During the COVID pandemic, many people began creating their own communities to connect with others while restrictions were in place.

One of the most used sites for these personal websites is Wix.

Wix is a hosting service and website developer that allows users to make their own web pages.

It’s not a direct competitor of Reddit, but it does allow for the same kind of community discussion boards to be built.


Reddit Stock: Final Words

Reddit is a website that drives discussion and community through its discussion board style.

The ability to create and moderate communities is highly desirable in today’s world of global communication.

Unfortunately, Reddit is not a publicly-traded company.

If Reddit ever announces an IPO, the stock price will certainly be high.



Jenna Gleespen is a copywriter specializing in finance and investment finance. Originally from the United States, she now calls London, England home.